Retail Director, Southeast Asia
Job details
We are seeking a dynamic and results-driven Retail Director, Southeast Asia (based in Singapore) to lead our operations across the Southeast Asia market. The ideal candidate will have a wealth of retail experience, with a proven track record in team leadership, marketing, retail operations and merchandising. This role is pivotal in driving sales, enhancing customer experience and optimizing retail performance. Key Responsibilities Retail Strategy & Sales Management
- Develop and execute retail strategies to boost sales, expand market reach, and increase profitability in SEA direct retail markets (Singapore & Malaysia).
- Establish annual sales goals, KPIs, and performance metrics for all stores and retail channels.
- Review sales data and market trends to refine strategies and enhance store efficiency.
- Align store operations with the brand’s vision to ensure a consistent and memorable customer experience.
- Establish strategic relationships with landlords to secure the right locations in accordance with brand positioning.
- Oversee daily retail operations, ensuring efficiency and excellence in customer service.
- Monitor key performance indicators (KPIs) to drive operational improvement and profitability.
- Work closely with store managers to optimize staff schedules, manage inventory effectively, and maintain the stores’ presentation.
- Ensure operational processes are in place to provide a positive shopping experience that embodies the brand's exclusivity.
- Work closely with the team on merchandise planning and provide timely feedback on market trends.
- Analyze sales data to optimize product assortment and presentation in stores.
- Collaborate with cross-functional teams to ensure timely delivery and quality of merchandise.
- Develop and execute comprehensive go-to-market strategies.
- Maintain brand consistency and manage effective promotions.
- Synergize CRM & Retail Operations to establish a VIP base and cultivate long-lasting relationships.
- Analyze market trends and consumer insights to inform marketing initiatives.
- Build, lead, and mentor the retail team across multiple locations to achieve sales and service excellence.
- Foster a culture of collaboration, accountability, and continuous improvement.
- Define clear KPIs & R&R for the teams and nurture a feedback culture.
- Proven track record in driving sales growth and managing high-performance teams in the retail industry.
- Good understanding of the Southeast Asia markets and consumer behavior.
- Solid experience in developing and executing successful marketing and merchandising strategies.
- Excellent presentation and communication skills with strong business acumen.
- Possesses an analytical mindset, outstanding leadership skills, and a strong focus on achieving results.
- Ability to work collaboratively across teams and foster strong relationships with stakeholders.
- Excellent written and spoken English and Chinese (including Mandarin).
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