Job details
Job Description
Role Purpose To lead MKTG relationships by developing and managing plans at a client level driving acquisition and retention through communication and engagement activations. The role requires deep understanding and reporting of trends at a client, regional and industry level. Corporate/KA Trade Marketing- Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
- New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
- Communication: Supervise the overall regional communication master plans and coordinate with other regions.
- Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
- Retention: Develop and align Regional Client Retention Marketing Plans and executions.
- Recovery: Support SME Recovery team with any needed marketing assets and activations.
- Communication: Supervise the overall regional communication master plans and coordinate with other regions.
- Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
- Analysis: Focused on Retention, Utilization, Satisfaction and Lappsers.
- Reporting: at an organization level.
- Lead: AOP budget planning for function.
- Responsible: for functional ROI.
- Monthly: Functional Budget Reporting.
- Long-term: Investment efficiency planning.
- Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.
Skills
- Strong communication (verbal and written)
- Hands-on and execution attitude with ability to drive change and make things happen
- Project management skills
- Business Acumen
- Creativity
- Customer Focus and Data Driven
- Presentation skills
- Experience in sales and/or pre-sales management
- Experience in Customer Care
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