Paid Media Specialist
Job details
We value inclusivity and diversity at Envato. Research shows candidates from neurodiverse and underrepresented backgrounds often only apply for roles if they meet all the criteria. We like to make our hiring decisions based on experience and passion, so if you’re keen to apply and need reasonable adjustments please let us know. We also encourage you to let us know the pronouns you use at any point during the recruitment process. About Envato We exist to empower creatives to thrive independently and as a community. We work to be the must-have, most used, intelligent and essential creative companion where we empower creatives to create freely and confidently, and accelerate their everyday creative process however and wherever they work. We proudly support the lives of creative pros all over the world, from web developers and graphic designers, to marketers, videographers, photographers and more. We’ve built a community where anyone can get their creative projects done, and where creators bring their ideas to life and in the process, earn a living doing what they love. Our mission is to be the singular destination for creative assets. We are a global and rapidly scaling business. Blending purpose and profit, we're a passionate B Corp , committed to making a positive impact on the communities we engage in. You can read more about our purpose, mission and values on our website. We’re leaders in flexibility and have embraced ways of working to encourage this for a long time. Where we can, let’s make work, work for you! Our roles can be based ANYWHERE in Australia or New Zealand, and while we all mostly work from home we’re proud of how we keep our global team connected. The Role We’re looking for a passionate and results-oriented Paid Media Specialist to join our energetic marketing team. In this high impact role, you will execute and optimise our paid advertising campaigns across various digital platforms. This role will focus on paid social, display, and video advertising. If you thrive on crafting digital marketing strategies, managing paid media campaigns, and have a keen eye for detail, this is the perfect opportunity! You will work closely with the paid media team, brand, and creative teams to drive impactful advertising initiatives. What you'll be doing
- Implement and manage paid advertising campaigns across platforms such as Meta Ads, Pinterest Ads, TikTok Ads, Google Display Network, YouTube, Reddit, LinkedIn Ads, and other relevant channels.
- Regularly monitor and adjust audience targeting, ad creatives, and bidding strategies to improve performance and achieve key campaign metrics like CTR, CPA, and ROAS.
- Track and analyze campaign results, providing detailed reports with actionable insights and recommendations for improvement.
- Collaborate with creative and brand teams to develop engaging ad content that aligns with marketing objectives and brand guidelines.
- Assist in managing the paid media budget efficiently to ensure optimal resource allocation and high ROI.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation in paid media strategies.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Proven experience in managing paid media campaigns across multiple channels.
- Familiarity with digital advertising platforms such as Google Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads, Display Ads, etc.
- Strong analytical skills with the ability to interpret data and drive informed decision-making.
- Proficiency in using advertising tools and platforms for campaign management and optimization.
- Excellent communication and collaboration skills, with the ability to work effectively within a team.
- Detail-oriented with strong project management skills and the ability to multitask in a fast-paced environment.
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