Marketing Executive / Senior Executive
Job details
This job is about creating and executing marketing campaigns for female brands like NATURELAB TOKYO and MOIST DIANE. You might like this job because you get to manage social media, work on digital campaigns, and influence brand growth.
Responsibilities
- Develop, organize and execute marketing campaigns for the assigned brand in line with brand marketing objectives and goals.
- Propose marketing strategies which combine all marketing mix such as product, pricing, positioning and promotion to achieve business plan.
- Plan and execute digital marketing campaigns in (but not limited to) social media.
- Manage multiple social media accounts, planning social media posts. Proficiency in copy writing is a huge bonus.
- Establish and maintain close relationships with associates such as principles, media, KOL & public.
- Monitor, measure and report performances of all campaigns and assess against goals (ROI and KPIs).
- Work closely with designers, suppliers and production on matters related to creation, development and improvement of marketing materials.
- Work closely with the Sales Team to develop Sales & Marketing Funnels.
- Ensure all retail stores visual merchandising is in line with brand primary & secondary focus.
- Manage budget and calculate investment decisions within the limit of allocated budget.
- Assist in the development of new/existing products and markets in order to contribute to the achievement of the business unit and marketing objectives.
- Conduct competition research and market analysis to identify the target audience.
- Undertake any ad-hoc assignments as and when required.
Job Requirements
- Candidate must possess at least a Bachelor's/Professional Degree in Business Management/Marketing/Communication, or any related field.
- At least 2 years of working experience (Executive) within marketing department in multinational FMCG companies. Experience in beauty (cosmetics, skincare & fragrance category) particularly.
- Proficient in English and Bahasa Malaysia. Other languages would be a plus.
- Computer literate and proficient in MS Office.
- Social Media Savvy, must be well-versed with TikTok, Instagram & Facebook & YouTube in particular.
- Write copy and content for marketing materials are crucial.
- Aware and stay updated on industry trends and competitor activities to ensure a competitive edge - related with beauty, cosmetics and personal care online and offline.
Skills
- Marketing
- Market Research
- Product Management
- Event Management
- Event Planning
- Advertisement
- Digital Marketing
- Marketing Communications
Company Benefits
- Birthday Gift: Providing budget for employee to buy company products as the birthday gift.
- Vehicle Maintenance & Allowance: Employee will be given vehicle maintenance & allowance based on ranking.
- Yearly Company Trip & Annual Dinner: Employee can enjoy the company trip and annual dinner yearly (terms & conditions apply).
- Increment, Performance Bonus & Contractual Bonus: Employee eligible to increment & bonuses upon satisfactory performance and profitability of company.
- Medical Card & Dental Treatment: Free employee medical card in terms of hospital & surgical insurance and providing budget of dental treatment to employee.
- Annual Medical Screening: Providing budget for employee to undergo medical check-up (terms & conditions apply).
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