Salesforce Marketing cloud
Job details
BA JD Key Responsibilities : 5 years experience with salesforce Marketing Cloud End to End Digital marketing campaign execution on B2C and B2B channel Landing Pages Microsites creation for Customer lead tracking and details capture Query and Filter Activity to perform segmentation in campaign journey Email studio Automation Studio Contact Builder Journey Builder Engagement Studio to build 11 personalized campaign journeys Build relational data models Build complex email automations Send emails via Email application sending methods Integration of Salesforce Marketing cloud with Salesforce Prospect Lists One to One emails creation Integration of Social Networking platform with salesforce marketing cloud Performing email sends with trigger send manual send AB testing to weight emails delivery success Reporting and dashboard for Campaign analysis Web Services and API Desired Skills Proficiency in other marketing tools like Eloqua Market is an added advantage Pardot Social studio Forces and Radian 6 would be added advantage Excellent communication skills written verbal and visual Salesforce Sales Service or Community Cloud experience added advantage.
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