This is an IT support group | Group Data Monetization Manager

PURPOSE Being a vital member of the GO Data monetization team to support and contribute to the overall Smart Insurance and Data Monetization Strategy Champion and drive customer acquisition, retention, cross-sell and upsell campaign across markets. Drive customer engagement initiatives to achieve the collective Data Monetization target set for all markets. KEY ACCOUNTABILITIES Champion and drive data-driven marketing initiatives and efforts across markets. Key initiatives include Leads Acquisition, Retention and Up-sell & Cross-sell campaigns and initiatives. Plan, create and implement a customer-centric and data-driven GO Signature engagement programme and roll out across markets Coach, initiate, define and support CVM activities using data and AI; drive effective demand generation programme at scale. Handle data and analytics comfortably and relate them to qualitative aspects of work. Generate insights into customer segments for data monetization campaign planning. Review campaigns tracking results and propose next steps. Benchmark market standards, share best practices and provide feedback and suggestions to countries to improve local campaigns and support implementation. Liaise with key and senior stakeholders to maintain an evolution of information needs. Ensure adherence to all data governance standards as determined by regulators QUALIFICATIONS / EXPERIENCE Bachelor/Master degree in a relevant field (digital marketing, CRM, loyalty or data analyses). Min 5+ years’ experience in a similar field. Analytical, strong database management and resourceful. Good communication and interpersonal skills. Proactive and able to work in a fast-paced environment. Understanding of Customer Experience Management. Positive attitude. Able to travel KNOWLEDGE & TECHNICAL SKILLS Familiar with customer-centric marketing, customer insights, marketing campaign best practices and other enterprise marketing strategies. Know the business to appreciate and understand the value of the data to monetize it Familiar with Salesforce Marketing Cloud or other marketing automation platform preferred but not a must. Ability to create great presentations with strong narratives. #J-18808-Ljbffr