Manager - Marketing, Channel SET

TECHNICAL COMPETENCIES :

1. Understanding of preferences and consumption patterns of consumers
2. Understanding of the Broadcast industry
3. Data interpretation and analysis skills
4. Understanding of content
5. Understanding of marketing concepts and techniques

1. Stakeholder management Independent and self-driven with the ability to work swiftly in a super demanding environment
2. Ability to lead execution in a multi-project, multi stakeholder environment
3. The capability of connecting dots and drawing out meaningful stories between information from consumers, stakeholders and data
4. Working with People
5. Vendor management
6. Presenting and Communicating
7. Analytical ability
8. Planning and organizing
9. Coping with pressure

1. Creating Effective Launch and Sustenance Communication

• Strategic Marketing Planning with effective inputs from viewership numbers, consumer insights, content planning and revenue partners
• Consumer Communication Development with strong insights and agency relationships
• Understand the show proposition and matching the show proposition with consumer insight
• Develop plans and translate the same into creative. Defining the media mix for the show (print, outdoor, social, digital)
• Optimal utilization of media vehicles as per budget.
• Brief agencies on the insight and evaluate the agency ideas
• Link all the ideas and seek approvals on the best solution Creating effective launch and sustenance communication for the property/show
• Deployment of new and evolving modes of marketing

• Media Planning to maximize reach with effective expenditure
• Ensuring consistent social media engagement with consumers
• Building characters through social media platforms by ensuring their constant presence
• Growing the brand and characters via this platform.

• Identify marketing agencies based on their strengths and the events requirements
• Manage relations with existing vendors (Marketing and Creative Agencies, Ad Agencies, Event Management Agencies, etc.)
• Evaluate performance of vendors during campaigns and provide feedback as required