Vice President - Marketing - Kuala Lumpur - alrajhi bank Malaysia

1 day ago

Description

About the Role

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligning with overall business objectives.
• Oversee marketing campaigns across various channels, including digital paid ads, below-the-line communications materials, and ATL, BTL, and digital platforms.
• Collaborate with Retail Banking, Digital, and other relevant departments to ensure a cohesive brand experience.

Media Planning and Execution:

• Develop and implement effective paid media plans to reach target audiences through optimal channels, maximizing ROI.
• Monitor and analyze campaign performance to identify optimization opportunities and improvements.
• Utilize data-driven insights to inform media decisions and measure campaign success.
• Manage marketing budget efficiently to achieve business objectives.

Customer Acquisition and Engagement:

• Support customer acquisition and engagement activities through targeted marketing campaigns and innovative strategies.
• Deepen customer relationships by understanding their needs and preferences.
• Collaborate with product and partnership teams to develop compelling offers and promotions.
• Leverage digital marketing tools and techniques to enhance customer experience and drive conversion.

Brand Building and Management:

• Support departmental activities to develop and maintain strong brand identity.
• Oversee creation of high-quality marketing assets, including visual identity, messaging, and content.

Marketing Communications Support & Stakeholder Management:

• Provide marketing communications and strategic support to Business divisions, branches, and integrated channels.
• Duties and responsibilities may vary from time to time without changing the general character of duties or level of responsibility entailed.
• Additional duties assigned by Bank's management may be required.

Requirements:

• Bachelor's Degree or equivalent education level in Business Administration, Marketing, Mass Communication, or relevant field.
• Minimum 8 years' experience in similar capacity at FMCG company and/or marketing or advertising agency.
• Adept at planning marketing activities on various channels.
• Fluent and excellent communication skills in verbal and written English & Bahasa Melayu.
• Able to work under pressure and deliver within tight timelines when required.