Group Marketing Manager

Group Marketing Manager - Denis Mahony Group

Job Title: Group Marketing Manager (Denis Mahony Toyota, Lexus M50 North, Mahony Fleet)

Reports to: Group Operations Director / Managing Director

Location: Denis Mahony Ltd. M50, Exit 5, North Rd, Dublin 11, D11 T950 and Kilbarrack Upper, Kilbarrack, Co. Dublin, D05 P7W8

Date: November 2024

Job Purpose.

Reporting to the Operations Director/Managing Director, the Group Marketing Manager will be expected to lead the Denis Mahony Group’s marketing strategy, meet or exceed performance targets, and drive profitability across Denis Mahony Ltd. and Mahony Fleet. This role focuses on developing, executing, and measuring the group marketing strategy and promoting the products and services available across Denis Mahony Ltd. and Mahony Fleet businesses in an integrated and consistent approach across multiple channels to attract customers and increase brand awareness.

Key Roles and Responsibilities.

• Act as the primary point of contact for all Denis Mahony Ltd & Mahony Fleet marketing-related activities.
• Developing and implementing a multi-channel marketing strategy for Denis Mahony Ltd & Mahony Fleet to deliver a return on investment.
• Development and management of all group digital channels and activities, including company websites, search engine optimisation, CRM system, email campaigns and social platforms.
• Developing and overseeing content creation for all online channels, such as websites and social platforms, highlighting the company’s unique selling points and delivering a consistent brand message.
• Responsible for managing all online vehicle content across the Denis Mahony retail business to ensure they are to a professional and consistent standard.
• Briefing design agencies to produce impactful materials and assets within brand guidelines.
• Identify, implement, and manage innovative marketing methods to reach our target customers effectively.
• Monitor and manage the annual marketing budget for all business units on a weekly basis.
• Compiling detailed monthly reports on marketing performance vs targets across all marketing activities, including competitor activity and areas for improvement.
• Taking overall responsibility for brand management and corporate identity.
• Monitoring market trends, researching consumer/corporate markets and competitors’ activities to identify opportunities and key issues.
• Responsible for managing and developing the marketing team, including recruitment, performance reviews and leave management via Sage HR.
• Engage in continuous performance evaluation and training projects.
• Ad hoc duties as assigned by management.

Qualifications and skills

• A minimum of 1 year of management experience is preferred.
• Minimum 4+ years in digital communications and marketing. Experience or a qualification in graphic design would be helpful.
• High-level creative thinking and design capabilities - while keeping an eye on budgets and business guidelines/policies.
• Excellent interpersonal skills and comfortable working with a range of levels and teams.
• Proficiency in turning projects around with tight timeframes and deadlines.
• Excellent planning and organisation skills and confidence in budgeting and project management.

Suitably qualified and experienced candidates should forward their letters of application together with a full Curriculum Vitae and an indication of their salary expectation to: Noel Rabbitte, Operations Director, Denis Mahony Motor Group, Exit 5 M50, North Road, Dublin 11, D11 T950. #J-18808-Ljbffr