Home Saudi Arabia Sr. Social Media & Marketing Executive

Home Saudi Arabia Sr. Social Media & Marketing Executive

Sr. Social Media & Marketing Executive

Full time at Alghanim INDUSTRIES in Saudi Arabia
Posted on January 7, 2025

Job details

Job Description

•Develop and execute bold, attention grabbing social media campaigns and follow through with monthly socialmedia plans to ensure various platforms are deployed most effectively.•Monitor competitions’ social media platforms, competitive research, platform determination, benchmarking,and messaging and audience identification.•Campaign management and execution from planning and content creation to scheduling, deployment andreporting. Collaborate with agencies to create scroll-stopping engaging content (visuals, videos and copy) thatresonates with target audience, ensuring alignment with brand voice/personality and campaign objectives.•Moderate the user-generated content in line with the Brand guidelines for each platform.•Responsible for maintaining brand standards across social media platforms.•Performance analysis: analyze and report on the performance of organic and paid social media campaigns,providing key metrics and insights to optimize future efforts. Develop Bi-weekly report & post campaign reportsof all SM platforms, and recommend improvements to drive engagement levels based on platforms coreaudience.•Social listening and insights: monitor brands mentions, trends, customer sentiment and share actionableinsights to refine social media strategy. Continuously monitor customer’s feedback, complains across platformsand respond in timely manner. Create conversations that people want to join. Start trends and engage withcommunities to grow audience.•Trend monitoring and innovation: stay up to date with latest social media trends, tools, and technologies,ensuring the brands’ remain ahead of the curve in digital marketing.•Cross functional collaboration (operations, supply chain, etc.) on marketing activities to ensure smoothimplementation.•Plan, implement and optimize paid social media campaigns across key platforms to drive engagement,conversations and brand awareness. Oversee digital media buy to ensure efficient use of budget to maximizereach and ROI.•Proven experience to capture the content of brands activities (new product launches, activations, events, etc.)in line with various platforms specifics to champion brands’ presence in real time across key relevant platforms.Creative thinker with passion for storytelling and connecting with audience online.•Ability to leverage AI-powered tools to streamline and enhance content creation (e.g. AI-driven video and/orimage tools), social listening & scheduling. Experiment with new platforms, formats and features as theylaunch, making sure the brands’ pushing the boundaries of digital innovation.•Experience in managing Google My Business to ensure that online presence is optimized for local searchesand engagement. Update and maintain GMB profile to improve visibility, engage with customers reviews,update business information and enhance search performance.

Skills

•Effective communication skills – both verbal and written in both Arabic & English•Graphic Design Skills (added advantage)•Effective interpersonal skills - willing to work across teams (internal & external)•Effective reporting and presentation skills and workflows in a clear and engaging manner•Strong analytical skills•Good Organizational and self-management skills under pressure•Proactive in taking initiatives and staying up to date with latest marketing trends

Preferred Candidate

Years of Experience Min: 2 Max: 4

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