Trade Marketing Specialist
Job details
Job Title: Trade Marketing Specialist Location: Mumbai Company: MARS Cosmetics Job Description: MARS Cosmetics is seeking a dynamic and results-driven Trade Marketing Specialist to join our team. This role involves executing in-store branding initiatives, managing vendor relationships, and coordinating events and trade shows to drive brand awareness and product sales. The ideal candidate will be responsible for ensuring our brand’s visibility at retail touchpoints, overseeing merchandising strategies, and supporting promotional activities to engage consumers effectively. Key Responsibilities:
- Develop and implement in-store branding strategies to enhance brand visibility.
- Manage relationships with retail partners and vendors to ensure seamless execution of marketing initiatives.
- Plan and coordinate brand events and trade shows to increase brand presence and customer engagement.
- Monitor performance of in-store promotions and provide feedback to optimize strategies.
- 2+ years of experience in trade marketing, preferably in the beauty or FMCG industry.
- Strong project management and vendor coordination skills.
- Creative and detail-oriented with a passion for beauty and cosmetics.
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