Fashion Marketing Executive

We are looking for a proactive and results-driven Fashion Marketing Executive to join our team. This role focuses on executing marketing strategies, managing social media, driving digital marketing efforts, collaborating with external vendors, coordinating ecommerce efforts, and supporting internal team initiatives. The ideal candidate has strong organizational and analytical skills, a passion for marketing, and a collaborative spirit. Key Responsibilities: Social Media Management Oversee and coordinate the execution of content on social media platforms (Instagram, TikTok, Facebook, etc.). Maintain a content calendar to ensure consistent and strategic posting. Engage with the online community by responding to comments, messages, and fostering meaningful interactions. Monitor social media performance metrics and provide actionable insights for improvement. Vendor and External Partner Management Coordinate with external vendors, including agencies and freelancers, to ensure timely delivery of marketing assets and services. Manage relationships with service providers, ensuring alignment with brand standards and project timelines. Collaborate with external partners for campaign execution and optimization. Ecommerce Coordination Work with the ecommerce team to align marketing efforts with online sales strategies. Ensure promotional campaigns, discounts, and website assets are implemented seamlessly. Assist in updating product listings, descriptions, and other ecommerce-related content. Internal Team Collaboration Collaborate with the sales, creative, and design teams to ensure marketing strategies align with broader business goals. Provide feedback and insights to the creative team to optimize marketing materials. Act as a bridge between marketing and other departments to ensure cohesive execution. KOL and Brand Collaboration Identify and coordinate with key opinion leaders (KOLs) and influencers. Support the planning and execution of partnerships and co-branded campaigns to enhance brand visibility and engagement. Marketing Campaigns Assist in planning and executing marketing campaigns across various channels. Collaborate with internal teams and external vendors to support seasonal promotions and product launches. Track campaign performance and prepare post-campaign analysis reports. Analytics and Optimization Analyze marketing performance data and provide recommendations for optimization. Monitor trends and competitor activities to identify growth opportunities. Key Skills & Qualifications: Proven experience in social media management and digital marketing in the fashion industry. Familiarity with digital advertising platforms, such as Meta Ads Manager and Google Ads. Strong organizational and project management abilities. Proven ability to coordinate with external vendors and service providers. Familiarity with ecommerce platforms and tools. Strong analytical skills and attention to detail. Excellent interpersonal and communication skills for managing relationships. Preferred Qualifications: A degree in Marketing, Fashion, or a related field. Deep understanding of fashion industry trends and consumer behavior. Basic knowledge of SEO/SEM practices and tools. Knowledge of marketing tools and platforms, such as analytics dashboards or CRM systems. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Retail Apparel and Fashion #J-18808-Ljbffr