Marketing Manager - Beverages
Full time
at Iffco Group
in
UAE
Posted on January 5, 2025
Job details
The job holder is responsible for aligning the brand’s strategic direction along with development of long-term and short-term marketing plans and execution for designated geography. Also responsible for market share, brand equity, agency management, and financial performance of the brand.
- Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share, and Margins in Domestic markets; as consistent with the annual business plan.
- Generate long-term customer/consumer demand and salience for categories, group of products/brands and develop a Marketing Strategy.
- Create Marketing campaigns and determine appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales, and internet etc.
- Develop marketing budgets in terms of ATL/BTL, its prudent deployment, and ensure budgeted category/product group/brand margins.
- Determine marketing/consumer research objectives with regard to existing and new products, initiate market research, and integrate research findings into product plans.
- Work with R&D for formulating new product agendas and recipe cost management.
- Launch New Products/New Packs/Packaging as planned.
KPIs
- Financial: Market share improvement and improvement in Brand Health and Value
- Brand Communication & Development
- Market Share
- Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer/Consumer Trends
- Improvement of internal processes & systems
- Continuously leading and driving innovation & learning
Work Experience Requirement
- 6 – 14 yrs. of relevant experience in assigned categories and products.
- Experience in assigned geographies.
- Strong analytical skills
- Willingness to take initiative
- Capability to think for the long-term benefit of the brand
- Strong communication and interpersonal skills
Qualification
Must have a Degree; a Master’s in Marketing is preferable. Ownership & Result Orientation Marketing Research and Strategy Communications Development Brand Strategy and Brand Equity Management New Product Development Self and Team Management Planning & Decision Making Strategic Thinking Change Management Business Unit: IFFCO Beverage Solutions (4678)#J-18808-LjbffrApply safely
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