Job details
Duties & Responsibilities:OperationalCreate online media strategy and plan for UDST presence.Oversee the development and maintenance of UDST web presence, particularly the website.Develop and execute UDST social media strategy, including but not limited to Facebook, LinkedIn, Twitter, and any other relevant social media.Develop and enhance the Corporate Intranet and manage its administration on an ongoing basis.Maintain a full understanding of digital media topics, technology, and functionality including but not limited to social media and email.Serve as UDST "online media expert," remain updated with emerging trends, opportunities, and best practices. Regularly update colleagues and management on these trends and make recommendations for new activities.Create advertising campaigns for social media platforms including videos and monitor day-to-day performance of those campaigns and the budgets for each campaign.Generate, edit, publish, and share daily content (original text, images, video) that builds meaningful connection and encourages UDST audience to act.Liaise with all business units to share information and identify up-to-date information and good news stories and accomplishments that can be communicated to strengthen brand positioning.Monitor external digital news reports and escalate complex issues or negative press to the manager, communications to contribute towards maintenance and protection of the UDST public image.Analyze and track the UDST website and other social media application user statistics and responses to external media to identify the trends of various marketing initiatives and provide feedback to the manager, communications.Perform miscellaneous job-related duties as assigned.SkillsEducation and Certifications:Bachelor's degree in marketing and communications required.Experience:Minimum of 5 years of relevant experience in Communications or a related field.Language:Fluency in written and spoken English and Arabic required.
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SEO Link Building Knowledge DoorAED 90
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