Digital Marketing Specialist

Position Overview: The Digital Marketing Specialist will play a critical role in shaping our social media presence and strategy. You will develop and execute social media marketing plans, maintain customer relations, provide market insights, and manage the social media team. Your goal will be to leverage social media to acquire customers, enhance brand loyalty, and achieve our marketing objectives. Key Responsibilities: Strategic Planning: Contribute to the overall marketing strategy by leveraging social media platforms to identify and acquire customers. Develop comprehensive social media marketing plans and programs for each product, including directing promotional support and campaign execution. Customer Relations: Maintain and enhance online relations with customers by organizing and developing specific customer-relations programs. Engage with the audience to foster a positive brand image and address customer inquiries. Market Analysis: Provide short- and long-term market forecasts and reports by overseeing the collection, analysis, and interpretation of market data. Utilize insights to create new strategies for market development and identify growth opportunities. Strategy Development: Create and implement innovative strategies for market development. Acquire and analyze data, consulting with internal and external sources to refine and adjust strategies as needed. Research Database: Maintain a comprehensive research database by identifying and assembling relevant marketing information. Use this data to inform decision-making and strategic planning. Information Provision: Offer marketing information by responding to questions and requests from internal stakeholders and external partners. Ensure that accurate and relevant information is readily available. Qualifications & Skills: Education: Bachelor’s degree in Marketing, Communications, or a related field. Experience: Proven experience in social media management, with a strong understanding of various social media platforms and digital marketing strategies. Experience in [specific industry, e.g., apparel or sports] is a plus. Skills: Proficiency in social media management tools, content creation, and analytics. Strong organizational, communication, and leadership skills. Analytical Abilities: Ability to analyze market data, forecast trends, and make data-driven decisions. Creativity: Innovative thinking with a creative approach to problem-solving and content development. Leadership: Experience in managing and developing teams, with a focus on motivating and mentoring staff. #J-18808-Ljbffr