Digital Marketing Manager

We are searching for a highly-creative digital marketing wizard to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is a passionate & experienced marketer with proven success as a creative and communicative multitasker with exceptional project and time management skills. Key Responsibilities a) Develop Product Positioning and Messaging

• Craft compelling product positioning and messaging that differentiates KamayaKya's offerings in the market.
• Develop a deep understanding of our target audience, including their needs, preferences, and pain points.
• Ensure all marketing communications consistently convey the product value proposition.

b) Market Intelligence and Competitive Analysis

• Conduct market research to stay updated on industry trends, competitor activities, and customer insights.
• Analyze the competitive landscape to identify opportunities and threats.
• Provide actionable recommendations based on market intelligence to influence product strategy.

c) Go-to-Market Strategy and Product Launches

• Develop and execute go-to-market strategies for new product offerings and feature releases.
• Plan and manage product launches, coordinating with cross-functional teams to ensure successful execution.
• Create and manage product marketing collateral, including presentations, case studies, and product guides.

d) Develop and Implement Marketing Strategies

• Set up a comprehensive marketing plan for user growth across multiple digital platforms.
• Lead 360° digital marketing initiatives, integrating various digital channels.

e) Campaign Management

• Plan and manage branding and performance campaigns on platforms like Facebook, Google, LinkedIn, and others for both app and web platforms.
• Identify, experiment with, and develop new digital channels for user growth.
• Explore new organic channels for lead generation and optimization.

f) Performance Measurement and Optimization

• Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
• Analyze content and creative performance for online campaigns and optimize accordingly.
• Perform A/B testing of audience segments, creatives, content, and video assets to optimize for scale and CPA.
• Instrument conversion points and optimize user funnels.

g) Process Improvement and Collaboration

• Work on process improvements to simplify the digital marketing process, enhancing efficiency in achieving company objectives.
• Create a feedback engine based on the performance of individual experiments to optimize user acquisition strategies and channels.
• Collaborate with agencies and other vendor partners.
• Provide support for business growth and development through the execution of marketing objectives and policies.

h) Team Leadership

• Build, train, and guide a team of marketing professionals in the near future.

Qualifications

• Minimum 2 years of experience in online/digital marketing.
• Bachelor’s degree in Marketing, Business, or a relevant field.
• Ability to coordinate with multiple stakeholders to achieve objectives.
• Experience with tools like Google Ads, Meta Ads, Google Analytics, Appsflyer, Mixpanel, Clevertap/MoEngage, marketing automation tools, and email marketing platforms.
• Expertise in SEO, SEM, ASO, social media planning, and Online Reputation Management (ORM).
• Up-to-date with the latest trends and technologies in digital marketing.
• Proven ability to build, train, and guide a team.
• Experience in wealth-tech/fin-tech startups is highly preferred.

About KamayaKya KamayaKya is your friendly investment guru who will assist you in finding the best SME, MicroCap and Small Cap stocks to invest, backed by solid research. We are a SEBI Registered Research Analyst firm helping you grow your wealth in the near future (a period of 1-3 years) by recommending you top-notch stocks. These hidden gems (emerging companies that have enormous potential but overlooked by the market participants) are backed by solid data and research, including management interactions and channel checks, minus the market noise to minimize risks for you. We will provide you concise as well as detailed reports (1/2 page, 1 page and 25+ pages Master Document) underlining all of our research so you can go do the background check before investing your hard-earned money. Why Join KamayaKya?

• Meritocracy : We are a pure meritocracy—if you are a star, you will be quickly rewarded with new opportunities.
• Team Culture : Join a team that laughs, smiles, and celebrates together.
• Innovative Work : We are solving very interesting problems and potentially bringing in a new order in the world of wealth-tech. You get to be a leading part of this journey.

Employment Details

• Type : Full-time role.
• Location : Pune, India.
• Working Hours :
• Weekdays: 10:00 am to 6:00 pm (Work from Office).
• Saturdays: Only if absolutely necessary.
• Note : Timings are comparatively flexible as long as work is completed with exceptional quality and within the required time.

Compensation Upto 8.4 LPA. Additional Information

• Preference :
• Candidates who have worked with wealth-tech/fin-tech startups.
• Pune-based candidates or those willing to relocate to Pune within 3 months.

Application Process To apply, please email aniket@kamayakya.com or submit a LinkedIn application. Your application should include:

1. Your Updated CV : Highlighting relevant experience and achievements.
2. Portfolio/Links to Marketing Campaigns : Showcasing your work and impact.
3. Answers to the Following Questions :

a. Why do you want to work with KamayaKya?

• Explain how our mission aligns with your career goals and what excites you about joining our team.

b. Why are you the right person for this role?

• Highlight your relevant skills, experiences, and what you can bring to our company.

c. Provide Two Marketing Campaign Ideas to Promote KamayaKya's Niche Positioning

• Outline your strategies, target audience, proposed channels, key messages, and how you would measure success.

d. Describe a Successful Digital Marketing Campaign You Have Managed

• Include objectives, strategies implemented, tools used, and results achieved (KPIs, ROI).

e. How Do You Leverage Data Analytics in Digital Marketing?

• Provide examples of how you've used data to optimize campaigns and improve performance.

f. What Emerging Trends in Digital Marketing Are Most Relevant to Wealth-Tech/Fin-Tech?

• Discuss how these trends can be applied to enhance KamayaKya's marketing efforts.

g. How Do You Stay Updated with Industry Changes and Innovations?

• Share the resources, networks, or practices you use to keep your knowledge current.

We look forward to receiving your application and potentially welcoming you to the KamayaKya family! KamayaKya is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.