UA Manager (remote)
Full time
at Plummy Games
in
Turkey
Posted on January 3, 2025
Job details
What are you working on?
- The name of the project(s): Star Merge
- At what stage of the project(s)? Soft-launch
- Genres: Adventure, Puzzle, Casual
- Platforms: Mobile, iOS, Android
For which tasks (responsibilities)?
- Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Facebook Ads, Google Ads, and video networks;
- Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals.
- Analyze campaign performance data to optimize ROI and LTV, utilizing tools like AppsFlyer for effective tracking and reporting.
- Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy.
- Contribute to UA budget allocation and forecasting, ensuring efficient resource utilization to achieve desired user acquisition goals.
What kind of professional are we looking for?
- 2+ years of experience in user acquisition for mobile games.
- Deep understanding of the most effective practices and methodologies in user acquisition.
- Proficiency in user acquisition analytics tools such as AppsFlyer.
- Strong proficiency in data analysis and crafting comprehensive reports.
- Familiarity with multiple mobile ad networks ( SANs and video networks).
- Bonus points: Experience working with IAP monetization models and puzzle games.
- Fluent proficiency in the English language, both spoken and written.
What are the conditions and bonuses?
- We can offer full-time contract of employment in Estonia;
- For Chisinau Office employees: full social package, and medical assurance according to IT Park Moldova;
- Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project;
- 5 sick days, 28 calendar days of vacation;
- Working in a team of talented and passionate professionals, with the ability for fast growth in professional terms;
- Five days full-time, flexible working hours;
- Possibility to work remotely.
The selection process
- 1st interview
- Test Assignment
- 2nd interview
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