Social Media Executive

We are looking for an experienced and creative Social Media Executive with a strong understanding of 360-degree marketing, influencer marketing, and a basic knowledge of Adobe Photoshop and Illustrator. The ideal candidate will have 2-3 years of experience managing social media campaigns, driving engagement through influencer partnerships, and supporting creative content production. This role is ideal for someone with a passion for social media trends, brand building, and digital marketing strategy. Key Responsibilities:

• Plan and execute integrated marketing campaigns across social media platforms (Instagram, Facebook)
• Develop strategies that combine organic content, paid ads, and email marketing to ensure maximum brand exposure and engagement.
• Monitor campaign performance, track KPIs, and optimize strategies for improved results.
• Influencer Marketing:
• Identify and collaborate with relevant influencers to promote the brand and its products.
• Manage influencer relationships, including negotiating contracts, setting deliverables, and ensuring timely content creation.
• Track and analyze influencer campaign effectiveness, providing reports on reach, engagement, and ROI.
• Content Creation & Design:
• Support the creative team in producing engaging visuals and content for social media platforms.
• Utilize basic skills in Adobe Photoshop and Illustrator to create/edit images, graphics, and promotional materials.
• Maintain consistency in visual branding and messaging across all platforms.
• Community Engagement:
• Monitor and engage with social media communities to build relationships with followers, answer queries, and encourage positive brand interactions.
• Respond to comments, messages, and mentions in a timely and professional manner.
• Keep up-to-date with social media trends, adjusting strategies as needed.
• Analytics & Reporting:
• Analyze and report on the performance of social media campaigns, influencer partnerships, and content engagement.
• Prepare regular reports with key insights and actionable recommendations for future strategies.
• Use social media analytics tools (e.g., Facebook Insights, Google Analytics, etc.) to track campaign performance.

• Basic knowledge of Adobe Photoshop and Illustrator for content creation and editing.
• Proficiency in managing social media platforms (Instagram, Facebook).
• Strong understanding of influencer marketing strategies and campaign execution.
• Analytical mindset with experience using social media analytics tools.
• Education: Bachelor’s degree in Marketing, Communications, or related field (preferred).
• Soft Skills:
• Excellent communication and writing skills.
• Creative thinker with a passion for digital marketing trends.
• Strong attention to detail and ability to manage multiple tasks simultaneously.