Google Ads Specialist

Google Ads Specialist About the job About Adverio: Adverio has been around since 2014. We are engaging, rewarding, and innovative. Our company’s continued goal is to profitably grow our brands’ revenues while giving each and every one of them peace of mind that everything on their marketplace(s) is taken care of. Always be a consultant, educating your audiences. We define the essence of leadership as the capacity to disseminate ample knowledge to others, empowering them to attain similar levels of proficiency, and ultimately supporting your own development. Core Values: 1. Always be Growing: Stand Still, Fall Behind. 2. Transparent Partnerships: Emphasizing transparency in all dealings, internal and external. 3. Exceptional Communication: Anticipatory and forward-thinking 4. Technological Agility: Digital expertise in a digital world 5. Collective learning and sharing: Team-based knowledge transfer. 6. Empowered Accountability: Each team member takes full ownership 7. Mentorship: Nurture growth through guidance. 8. Replication: Scale to Ascend 9. Strong in solutions: Grapple challenges with grit 10. Tender toward team members: Enhance support and solidarity Mission: Eradicate Marketplace Poverty. We aim to transform the marketplace into a space of opportunity and growth for all, leveraging innovative solutions, collective learning, and exceptional communication. Vision:  Envisioning a future where every marketplace participant prospers, united by transparency, empowerment, and our core values of growth and solidarity. Who we’re looking for If you're an independent, self-driven digital marketing expert with a penchant for data and analytics, you might just be the perfect match for our team. We value professionals who harmoniously blend intellect with empathy, and are eager to harness automation for enhancing efficiency, thereby amplifying the strategic value that only a human touch can provide. Our brands’ triumphs hinge on the foundational role of Lead Specialists, who offer strategic insights and manage ads with precision and heartfelt dedication. While the role encompasses various daily tasks within the extensive domain of ad management and campaign execution, propelling client growth remains the paramount objective. Responsibilities span managing and fine-tuning PPC advertising campaigns across all Google paid platforms, including Google Search, Shopping, Display Network, YouTube, and Bing. Expertise in TikTok and Meta platforms significantly boosts your prospects of joining our dynamic team. Tracking KPIs and brand trends is intricate and demands time. Adverio is committed to augmenting the capacity of Lead Specialists by embracing automation, crafting tools, and recruiting support staff to streamline routine operations. In the capacity of a Lead Specialist, your grasp of client aspirations and your awareness of available advertising programs and trends are critical in steering ad management. Sustaining effectiveness necessitates continuous self-education in the evolving landscape of Google and eCommerce shopping. We encourage every team member to actively seek and endorse innovative procedures that elevate productivity and profitability. Ideal Google Lead PPC Specialist Traits: Lead Specialists are the face of the company. This is far more of a consultative role than a technician. A consultant is simply someone who knows more than their audience. Excel where others fail. The top reason that Adverio earns and retains business is that other agencies simply do not communicate enough nor provide the brand with enough confidence that they are proactive and have the bandwidth to support their desired level of attention. Driven by data and strategic insights, you're likely to be an analytical thinker with a systematic approach, valuing precision and structured methods to achieve objectives. You communicate with clarity and prefer to gather comprehensive information before forming decisions. Independence in work, coupled with a collaborative spirit, defines your work ethic. You thrive in problem-solving and setting clear pathways for extensive projects, beyond just routine tasks. Your resolute nature and attention to detail make you an invaluable asset to any team. Agency Experience: MUST HAVE agency experience of ideally 1+ years. There is a strong need to be capable of navigating many catalog types and prioritizing an agency's proper evolving aspects. Google Ads Expertise: A solid foundation in paid customer acquisition is essential, and experience in managing Google Ads PPC is pivotal for adopting a dynamic, test-and-learn methodology. This helps in continuously refining your clients' marketing strategies. While specific educational qualifications aren't mandatory, degrees in fields like marketing, finance, engineering, or economics signify a deep-rooted interest in data-centric roles. Certifications in Google Ads are a testament to your commitment and proactive attitude. Initiative and Collaboration: Your role revolves around educating clients about the myriad possibilities within the Google ecosystem, discerning the strategic and performance value you can deliver, and then proactively pursuing these opportunities. You'll be part of a client-focused team comprising a lead specialist and an account manager, along with strategists, support specialists, and directors, each contributing rich experience and knowledge. The most impactful client teams are those that engage in collective brainstorming, where every member contributes ideas, insights, and inquiries. Problem-Solving Mindset: A fundamental expectation in our company is the ability to independently find solutions to challenges. We value individuals who are intellectually curious and proactive, those who don't shy away from delving into problems hands-on. While we are always here to support, the expectation is to navigate through challenges rather than be hindered by them. Your ability to think critically and approach obstacles as opportunities for growth is crucial. Key Character Traits: Meticulous attention to detail Inherently inquisitive Exceptionally resourceful What Stimulates You: A distinct, clear-cut vision and direction Embracing challenges A penchant for measuring and tracking progress A strong inclination towards facts and analytics Pursuit of efficiency Diversity in tasks and experiences Be Prepared to Adapt to: For remote workers, proficiency in virtual communication is key. This means being present with your camera on during video meetings and actively participating in Slack conversations. All new positions begin with a 90-day introductory phase to ensure mutual compatibility and satisfaction in our working relationship.‍ Schedule:Monday to Friday 8:30 a.m – 5 p.m US Timezones Salary & onboarding The starting annual compensation for this full-time position is $50,000 - $65,000 negotiable based on experience (DOE), coupled with a growth trajectory tied to the success and expansion of the brand portfolio. Salaries for lead specialists are tied to a % of earnings the sustained brand revenue. You're expected to manage an average of 8-12 accounts, each generating a minimum revenue of $1,500. Our client charges are based on their monthly media spend. The onboarding phase spans around 3-6 weeks, focusing on training in account audits, monitoring, report analysis, and keyword research. New recruits collaborate with experienced specialists and strategists, partake in client onboarding sessions, and attend ongoing client meetings. Post-training, new specialists co-manage a client with an experienced peer, ensuring a blend of direct experience and expert support. Client assignments gradually increase in complexity, reflecting growing confidence and expertise.