Job details
Job Summary: As an Ecommerce Customer Marketing Senior Associate, you will drive our online success by creating captivating social commerce content, optimizing user experiences for increased conversion rates, managing digital shelves, executing dynamic promotional campaigns, analyzing sales data for insights, developing innovative merchandising strategies, and maintaining a consistent and compelling visual identity across all platforms. Essential Duties and Responsibilities:
- Social Commerce Management: Create and manage engaging content for platforms like TikTok, including short videos and livestreams, to connect with and captivate audiences.
- Conversion Rate Optimization (CRO): Enhance the ecommerce shopper experience to boost conversion rates, focusing on visual assets and in-store UI/UX improvements.
- Digital Shelf Management: Ensure accurate, detailed, and optimized product listings for search visibility on e-commerce platforms.
- Campaign Management: Plan and execute effective promotional campaigns, discounts, and special offers to drive sales and customer engagement.
- Market Share Analysis: Work with sales managers and ecommerce brand marketers to analyze sales and market share data to identify trends, monitor product performance, and make informed, data-driven decisions to stay ahead of competition.
- Merchandising: Develop and implement online merchandising strategies (4P) to drive sales and improve the shopping experience.
- Visual Identity: Collaborate with designers to maintain a consistent visual identity across all digital platforms, including logos, colour schemes, and overall aesthetics.
- At least 2-3 years of ecommerce experience handling TikTok, Lazada, Shopee.
- Experience in marketing analysis.
- Strong communication/presentation skills both in English and Filipino.
- Ecommerce, Campaign Management, Social Commerce, Video Commerce, Marketing Analysis.
- Above average English communication skills; proficient/fluent in Tagalog.
- FMCG background with experience in TikTok.
- Full-time employment; onsite work setup (M-F); remote work once a week is available upon regularization.
- Work Hours: 8:00 AM or 9:00 AM to 5:00 PM or 6:00 PM (Mondays through Fridays).
- Overtime might be required depending on the critical deliverables.
- This role is not eligible for relocation.
- Competitive pay (up to 14th-month pay, pension plan, etc.).
- Health care benefits, such as paid sabbaticals, a fitness centre, and more.
- A family-oriented program.
- Personalized career development plan.
- Independence and autonomy.
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