Marketing Specialist

Job Description/Responsibilities : Key Responsibilities : 1. Lead Generation and Campaign Management : - Develop and execute paid digital marketing campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.) to drive high-quality lead generation. Create, optimize, and monitor performance across multiple channels to ensure maximum ROI. - Analyze lead generation funnels, optimize for conversions, and reduce cost per lead. 2. Performance Marketing : - Own the performance of paid campaigns, tracking key metrics (CPL, CAC, ROI) and continuously improving performance through data-driven decisions. - Manage budgets and report on performance, making adjustments as necessary to meet business goals. - Conduct A/B testing to optimize ad copy, landing pages, and creative. 3. Content Strategy and Execution : - Collaborate on content development (blogs, posts, reels, etc.) aimed at attracting, educating, and converting leads. - Assist in the creation of landing pages, email campaigns, and promotional materials for specific campaigns. 4. SEO and Organic Growth : - Work alongside the team to improve organic rankings and visibility through SEO best practices. - Optimize website and landing pages for search engines to attract relevant traffic and convert visitors into leads. 5. Social Media and Community Management : - Manage social media accounts, especially LinkedIn, to engage the target audience and build the brand presence. - Develop and execute social media strategies to promote content, events, and lead generation initiatives. 6. Email Marketing and Automation : - Build and execute email marketing campaigns, from lead nurturing workflows to client engagement campaigns. - Implement marketing automation and CRM integration to improve lead tracking and conversion 7. Collaboration : - Work closely with the marketing team for social media management, content creation, and campaign support. - Work closely with the sales team to ensure leads are followed up effectively and contribute to revenue growth. 8. Data Analysis and Reporting : - Track and analyze marketing KPIs using tools such as Google Analytics, and other performance dashboards. - Prepare monthly reports summarizing campaign performance, key learnings, and recommendations for future actions. Desired profile of the candidate : - Strong understanding of Google Ads, LinkedIn Ads, and Facebook Ads. - Hands-on experience with SEO, SEM, and email marketing tools. - Proficiency in CRM systems and marketing automation platforms. - Excellent analytical skills to interpret data and improve performance metrics. - Strong communication and collaboration skills to work with cross-functional teams and manage interns. - Prior experience in wealth management or financial services is a plus.