Job details
Job Summary:
- Responsible for managing the overall website planning and website operations for its content for all owned Marketing channels including UNIQLO website, App, CRM and Email marketing.
- Manage the overall website planning and operations for the UNIQLO website and App.
- Oversee the day-to-day e-commerce operations, including website content management, product listings, and copywriting.
- Prepare copytext for product features.
- Create the overall weekly, monthly, and seasonal content plan for UNIQLO website and App.
- Conduct weekly and monthly performance analysis and reporting to Marketing managers and the EC team.
- Collaborate closely with local and global digital marketing teams to continuously review and improve all owned digital channels.
- Stay up to date with key developments in industry-wide digital practices and media – especially SEO and digital marketing best practices.
- Work closely with the performance marketing team to identify consumer and product trends/opportunities to enable overall business growth.
- Provide off-hour support during peak business activity periods (e.g., Holidays/ Campaign periods).
- Bachelor’s degree in a related field (Marketing Preferred).
- At least 3-4 years of working experience in the related field. Candidates with lesser working experience will be considered for executive level.
- Expertise in Google Analytics, SEO, and working across proprietary content management systems.
- Expertise in planning and managing web and App content , CRM, and EDM best practices, tracking, and optimization.
- Proficiency in Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform would be a plus.
- Strong analytical skills with the ability to leverage data and metrics to drive actionable insights & recommendations.
- Ability to communicate digital marketing concepts, strategies, goals, and KPI achievements.
- Display a growth mindset to drive demand generation in digital platforms.
- Experience in measuring performance, creating dashboards, and drawing insights for further optimization using analytics tools such as Google Analytics.
- Self-driven and able to initiate fresh initiatives to meet business needs.
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