Marketing Lead

Full time at Fakeeh Complementary in Saudi Arabia

Posted on December 30, 2024

Job details

Job Description

Responsibilities:

Lead the development of the annual and quarterly marketing plans for the contact lenses product line.
Identify market trends, customer insights, and competitive landscape to drive brand positioning, product launches, and promotions.
Define target audiences and create tailored marketing campaigns to effectively reach and engage them.

Brand Management:

Oversee the brand strategy and ensure consistency across all communication channels and customer touchpoints.
Develop and execute branding and messaging guidelines to maintain a strong, recognizable, and trusted brand image in the market.
Drive the creation of impactful advertising and promotional materials in collaboration with creative teams.
Collaborate with external agencies, vendors, and partners to support marketing efforts.

Digital Marketing & E-commerce:

Lead digital marketing initiatives, including paid search, SEO, social media, email marketing, and content creation to increase brand visibility and lead generation.
Work with e-commerce teams to optimize product listings and improve online sales.
Analyze digital campaign performance, using analytics to optimize strategies for better ROI.

Product Launches and Promotions:

Plan and execute product launches for new contact lens products, ensuring alignment with business objectives and customer needs.
Develop marketing collateral, sales tools, and customer-facing materials to support new product introductions.
Design and manage promotional campaigns to drive sales and customer loyalty.

Customer Insights & Market Research:

Conduct market research to understand customer preferences, purchasing behavior, and pain points.
Analyze customer feedback, sales data, and competitor activities to inform marketing decisions.
Use data insights to continuously improve campaign effectiveness and customer engagement.

Budget and Performance Management:

Manage the marketing budget for vision care and contact lenses, ensuring that resources are allocated effectively to achieve key business objectives.
Track campaign performance and report on KPIs to senior management, making adjustments as necessary to meet goals.

Skills Required for the Job: Education: Bachelor's degree in Marketing, Business, or a related field. Master’s degree is a plus. Experience: 2+ years of experience in marketing within the healthcare, vision care, or consumer goods industry, with a focus on contact lenses or medical devices.

Strong understanding of digital marketing, content marketing, and social media platforms.
Proven track record in developing and executing successful marketing campaigns.
Excellent project management, leadership, and communication skills.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Experience with marketing automation tools, CRM software, and analytics platforms.

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Hiring company

Fakeeh Complementary

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Marketing Lead

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Job Description

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Fakeeh Complementary

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Marketing Lead

Job details

Job Description

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Hiring company

Fakeeh Complementary

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