Sales Development Representative (French Speaking)

Who we are: Founded in 1982, Workplace Options (WPO)  is the largest independent provider of wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world. Current Opportunity: Sales Development Representative (French Speaking) Location: Ontario  Onsite/Hybrid/Remote: Hybrid or remote depending on your proximity to our Toronto office.  Experience: 2-3 years Language Requirement: French and English Salary: $60,000 - $68,000 CAD What you will do: We’re seeking a dynamic and results-driven Sales Development Representative (SDR) to be the driving force behind our sales team’s success. As the first point of contact with potential clients, you’ll identify opportunities, generate leads, and schedule meetings to enable our experienced sales representatives to close deals. If you love the thrill of the hunt, enjoy opening doors, and thrive on building relationships, this is the role for you. This role is a cornerstone of our sales strategy, ensuring we connect with the right organizations and decision-makers to expand our impact. As the initial point of contact, you will play a pivotal role in driving awareness and setting the stage for meaningful partnerships that support our mission. Responsibilities:

• Prospect and Identify Opportunities: Research and identify high-potential companies and decision-makers within our target markets.
• Outbound Engagement: Use a combination of cold calls, emails, LinkedIn outreach, and other prospecting methods to generate interest and build a pipeline.
• Qualify Leads: Engage with prospects to understand their needs, pain points, and readiness to explore solutions, ensuring quality handoffs to sales reps.
• Schedule Meetings: Secure appointments for seasoned sales representatives to present tailored solutions and close deals.
• Maintain CRM: Diligently track activities, prospect details, and lead status in the company’s CRM system to ensure accurate reporting.
• Collaborate with Sales and Marketing: Work closely with the sales team to refine messaging, align on target personas, and share market insights to improve overall effectiveness.

Qualifications/Skills: To excel in this role, you will need the following qualifications and skills:

• Bachelor’s degree or equivalent experience in Business, Marketing, Communications 
• Clear and engaging written and verbal communication in both French and English to connect with prospects effectively.
• 2-3  years experience of sales, lead generation, or similar roles preferred, but a strong work ethic and attitude matter most.
• Driven, resourceful, and relentless in pursuing opportunities.
• Ability to manage multiple prospects, prioritize tasks, and maintain detailed records.
• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and prospecting tools (e.g., LinkedIn Sales Navigator, Outreach).
• Comfortable in a fast-paced, goal-oriented environment with a willingness to learn and grow.

What we offer: At Workplace Options, we don’t just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include: Paid Time Off, Life Insurance, Employer Pension Contribution, Travel Reimbursement, Extended healthcare, dental and vision benefits, Life insurance, AD&D and Long-term disability insurance, Training/tuition reimbursement, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, Employee exchange programme. At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes. We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth. For further details about WPO please check out our website and these short videos give a great overview of what we do and   Workplace Options collects and processes personal data in accordance with applicable data protection laws. If you are a European job applicant, refer to our Privacy Notice for further details (