Senior Media Buyer

For over a decade, Lido Labs has been all about connecting people and communities to the resources they need. With a passion for helping others, they brings their digital marketing expertise to a diverse lineup of brands that reflect its mission.  Integrity is at the heart of everything Lido Labs does, and the team is always looking for ways to make a positive impact. Meet the Lido Labs Family: American Service Pets, Concealed Coalition, Rogue Rabbit Media, and Nocturnal Enterprises.  Each one is focused on enhancing the customer experience with valuable services. “Lido Labs Concealed Coalition does a great job of adding value. They make it easy for us.” — Janae Burich, Marketing and Events Lead, SCHEELS Sporting Goods The leadership team is full of creative, passionate individuals dedicated to building brands that bring peace of mind and confidence to the communities they serve. If you're looking to be part of a company that’s all about helping people and making a difference, Lido Labs might just be the place for you. Check out the opportunities and join a mission-driven team! Lido Labs is seeking an experienced and results-driven Senior Media Buyer to join our dynamic marketing team. Reporting directly to the Director of Marketing, this role is a critical player in driving the success of our performance marketing campaigns across Facebook, TikTok, and other digital advertising platforms. The ideal candidate will have a proven track record in managing paid media campaigns to meet ambitious company goals and maximise return on investment. Candidates should have career experience in over 200+ brands across Meta and other platforms and the ability to manage $100K+ in monthly ad spend per client. As a Senior Media Buyer, you will take ownership of the full lifecycle of media buying, from campaign creation and management to performance analysis and optimization. We’re looking for a strategic thinker with a strong command of digital advertising and the ability to execute with precision in a fast-paced, results-oriented environment. This role is a full-time position with flexibility for US Pacific Time overlap. The perfect candidate will be a key player in the marketing team, using their media buying know-how to plan and run top-notch performance marketing campaigns that match the company goals.  This role needs a good grasp of digital advertising, the ability to fine-tune campaigns for the best results, and a commitment to achieving measurable outcomes. Key responsibilities: 🧾Plan, launch, and manage a portfolio of paid media campaigns across various digital platforms, ensuring alignment with company objectives and brand guidelines. 📦 Continuously optimise campaign performance by testing and refining strategies for budget allocation, audience targeting, creatives, and copy. 📑 Collaborate with Creative Strategist to source fresh and compelling ad creatives on a daily basis, ensuring a steady flow of new content for campaigns. 💼 Accurately track and upload revenue and cost data daily, maintaining precise and up-to-date reports for the leadership team. 📊 Analyze campaign performance metrics across multiple platforms, identifying trends and insights to refine strategy and improve outcomes. 🗓️ Provide daily performance reports to the Leadership Team, offering actionable insights and recommendations based on data analysis. 🧾Troubleshoot and resolve any technical issues related to paid advertising campaigns, ensuring smooth operations and minimal downtime. 📑 Participate in weekly meetings with digital marketing consultants, implementing new strategies and testing emerging opportunities, platforms, and channels in collaboration with the Director of Marketing. Working Hours ⏰: Full-time role with a bit of overlap for Central and Pacific Time. During the training/onboarding period, there's a bit more flexibility needed as the main trainer is on Pacific Time. They will appreciate your understanding and flexibility during this period. To excel in this role, you need to have: ✅ 5-7 years of hands-on experience in media buying, with expertise in managing 200+ Facebook accounts over the course of their career. ✅ Experience with a diverse roster of client brands including E-commerce and DTC Marketing on Meta ✅ Solid experience working in fast-paced corporate or agency environments, managing multiple brands and campaigns simultaneously. ✅ Deep understanding of key advertising metrics (CPA, CPM, ROAS, LTV) and a data-driven approach to decision-making and optimization. ✅ Strong critical thinking skills, with an exceptional attention to detail and accuracy in reporting and campaign management. ✅ Highly organized with excellent time management abilities, capable of handling multiple projects and priorities effectively. ✅ Proven ability to work independently while also thriving in collaborative team environments. ✅ Flexibility and adaptability to evolving priorities and new challenges in a dynamic and fast-paced setting. ✅ A commitment to accountability, embracing both successes and challenges, and a willingness to take initiative in solving problems. As the Ideal Candidate, you should be: ✅ Self-motivated, with a passion for performance marketing and data analysis. ✅ Eagerness to stay current with industry trends, new platforms, and innovative strategies in digital advertising. ✅ Strong problem-solving skills and a solution-oriented mindset. ✅ Enthusiasm for going beyond the basics, viewing this role as an opportunity for personal growth and driving company success. ✅ A strong interest in staying updated on the latest trends and technologies in digital advertising. Brownie Points for: ✅ 1 year of experience building and editing content on WordPress. ✅ Interest in staying updated on advertising and media trends, including AI efficiencies. ✅ Basic knowledge of Google Analytics 4 What’s in it for you?

• 💰 Competitive Salary: Earn a monthly salary of $4,200-$5,000.*
• 🌴 Global Work Flexibility: Work remotely from anywhere in the world.
• 🌟 Opportunities for Growth.
• 🌴 PTO: Paid holidays.

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor. The JobRack team are working with Lido Labs to help them find their new team member.  The hiring process for this position will include the following steps:

1. Completing the application form on JobRack.
2. Recording a short video introduction of yourself.
3. If shortlisted, completing test tasks.
4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the Lido Labs’ needs and will review, filter, screen and test candidates in line with this. To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application. We will, of course, provide you with feedback throughout the process. At the request of Lido Labs applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. If you have any questions, please contact JobRack at: sandra@jobrack.eu Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site. We look forward to receiving your application!  To make sure you receive updates on your application please add sandra@jobrack.eu to your email address book.   Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know.