Senior Marketing Manager Apparel

Description

• Promotional Calendar Management: Create and manage an effective marketing promotional calendar encompassing all channels.
• Campaign Design & Execution: Design and execute marketing campaigns that align with the brand's values of sustainability.
• Product Launches: Lead seasonal product launches, ensuring seamless integration across all business channels.
• Brand Storytelling: Manage the brand’s storytelling and messaging, ensuring consistency across all touchpoints.
• Team Leadership: Oversee and lead the marketing team, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads.
• Department Structuring: Structure or restructure the marketing department to align with company goals, ensuring the team runs efficiently and effectively.
• SEO Collaboration: Work closely with the SEO specialist to optimize the website for search performance.
• Shopify Optimization: Partner with the Shopify specialist to ensure the website provides an optimal customer journey and drives sales.
• Data-Driven Decisions: Use data analytics to guide marketing strategies and decisions.

Requirements

• Industry Experience: Minimum of 5 years in marketing within the softlines, apparel, or accessories sector.
• Marketing Expertise: Proven experience managing brand strategy, social media, digital marketing, and multi-channel campaigns.
• Leadership Skills: Demonstrated ability to lead teams, both in-person and remotely, while fostering a positive and productive work environment.
• Organizational Strength: Strong project management skills with a focus on meeting deadlines and achieving goals.
• Communication Skills: Exceptional ability to communicate clearly and effectively with internal teams, external partners, and senior leadership.
• Remote Team Management: Experience managing hybrid or remote teams and successfully maintaining connectivity and engagement.

This is your chance to lead and innovate within a dynamic wholesale apparel company. As Senior Marketing Manager, you’ll play a pivotal role in shaping the brand’s future across all marketing channels. If you’re a strategic, organized, and experienced marketer with expertise in softlines, apparel, or accessories, we want to hear from you.

Apply today to make a lasting impact in the world of fashion marketing!