Paid Search Coordinator

The Paid Search Coordinator will work as part of a team to execute Paid Search, Display, and Social Search efforts for our client e-commerce properties. This role will be responsible for assisting the Paid Marketing team with the following tasks:

• Create Campaigns, AdGroups, Keywords, Negative Keywords, and Ads for paid marketing platforms including Google, Microsoft/Bing, and META.
• Complete account health checks.
• Review large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization.
• Pull data from platforms like Facebook, Google, and Amazon for weekly reporting.
• Review and take action on disapproved products in Google, Microsoft/Bing, and META.
• Leverage 3rd party tools such as ChatGPT to improve work efficiency.

• Demonstrate an understanding of Paid Marketing Performance Metrics (Clicks, Cost per Click, Click-through rate, etc.) and the optimization measures needed to impact them.
• Have knowledge of Google Ads, Microsoft Ads, Google Analytics, Merchant Center Next, and Search Ads 360.
• Possess strong problem-solving and creative thinking skills.
• Be proficient in Microsoft Excel.
• Must be able to work US business hours.