Home Saudi Arabia Head of Brand & Content Marketing

Home Saudi Arabia Head of Brand & Content Marketing

Head of Brand & Content Marketing

Full time at a Laimoon Verified Company in Saudi Arabia
Posted on December 28, 2024

Job details

Head of Brand & Content MarketingCompany DescriptionTahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi's B2B and B2C large scale events scene. Our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon, and AliBaba. Be part of something BIG! Building on the success of record-breaking tech events, Tahaluf is making a huge impact on the global events sector, bringing iconic brands to the Kingdom of Saudi Arabia.Job DescriptionWe are launching award-winning brands and scaling faster than any event organiser in history. Take a leap with Tahaluf. We are offering you the chance to work within a highly dynamic business with the energy and style of a start-up, be part of building a business that is launching new products and events at scale, and grab an opportunity to accelerate your career and make a real impact.The OpportunityWe are appointing a Head of Brand and Content to drive our Brand and Content marketing pillar forward within our technology portfolio, which currently consists of four events. The Brand and Content marketing pillar will focus on elevating our brands within our technology portfolio, to drive brand engagement and awareness and to grow audience engagement. The team will implement digital best practices, own content development and strategy across the digital marketing ecosystem, and enhance audience engagement through all digital touchpoints.The RoleThe Head of Brand and Content leads the team with the technology portfolio of our business, in collaboration with Head of Attendee Marketing and the commercial team. Reporting to the Marketing Director, the Head of Brand and Content will be a key player in delivering an excellent brand experience across all touchpoints, focusing on audience development, growing and engaging our audience through the new brand, brand marketing, content marketing, organic social, and PR.WHAT YOU'LL BE DOING:As well as leading the brand and content team, you will be working closely with the Marketing Director and Head of Attendee Marketing. Responsibilities include leading brand, content, and PR initiatives; governing and standardising our brands across the portfolio and events; collaborating with content and editorial teams; developing and leading cross-brand messaging and campaigns; managing the main portfolio websites; overseeing PR activity; creating effective agency partnerships; developing and managing organic social media presence; and driving innovation and excellence in content creation and delivery.WHAT IS REQUIRED:The individual needs to be analytical and data-oriented with a history of driving the growth of and engagement with relevant product/brand audiences.

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