Senior Apps Marketing Executive

The Senior Apps Marketing Executive is responsible for developing and executing marketing strategies to drive downloads and engagement for our Google Play apps. The ideal candidate will have a deep understanding of the apps business model, including how to monetize apps through advertising and user acquisition. They will also have experience using Google Ads and Firebase to track and improve user behavior.ResponsibilitiesDevelop and execute marketing campaigns across all channels, including search, display, social, and app store optimization (ASO)Manage and optimize Google Ads campaigns to achieve target ROAS and CPAUse Firebase to track and analyze user behavior, identify trends, and improve app engagementWork with the product team to understand user needs and develop marketing campaigns that address those needsCollaborate with other marketing teams to create integrated marketing campaignsTrack and report on campaign performance and ROIJob Specification5+ years of experience in apps marketing, preferably for Google Play appsStrong understanding of the apps business model, including monetization and user acquisitionExperience using Google Ads and FirebaseExcellent analytical and problem-solving skillsAbility to work independently and as part of a teamExcellent communication and presentation skillsInformation Technology and Services - Rawalpindi, Pakistan

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