Associate Content & Copy

Your role

Job description

They seek a Content / Copy Writer who lives and breathes Gen Z fashion to join our dynamic team. As a Myntraite, you will be responsible for creating a clear and captivating copy with a distinct, fashion-forward Gen Z voice. Your main duties will include understanding and analyzing current-gen Z trends, collaborating with designers and other stakeholders on all activations (sales, events, store activations, CRM), conducting the Gen Z market research, and maximizing the reach of copy using best practices. Additionally, you will collaborate with and guide internal team members to deliver error-free, impactful copy that clicks with the Gen Z audience. You will also set strong guardrails for Gen Z's copy tone, language, and writing style.

About you

Qualifications

• To be successful in this role, you must have a keen interest in Gen Z fashion.
• You must possess a natural passion for understanding Gen Z trends, be tuned
• into pop culture, identify relevant fashion terminology on social media and Gen Z websites, and translate briefs into high-quality content. Excellent proofreading skills are required, along with strong research skills and a good understanding of apparel and non-apparel categories (footwear, beauty, jewelry, etc).
• The ability to work collaboratively under pressure, manage time effectively, and maintain organizational skills is crucial.

Required skills

• Pop culture inclination
• Understanding of Gen Z trends
• Copywriting and editing
• Research skills
• Creativity

Additional information

• Experience: Associate / 2+ years
• Role: Copy / Content Writer
• Education: Any Graduate

Benefits

If you join as a full-time employee, you will have access to the following:

• Health Care & Insurance
• Maternity & Paternity Leave
• Performance Bonus
• Employee Discount
• Vacation & Paid Time Off
• Free Lunch or Snacks

Training and development

At Myntra India, a culture of continuous learning is fostered through comprehensive training programs. New hires benefit from onboarding, while ongoing skill enhancement workshops and leadership training empower employees to excel in the e-commerce landscape. Access to online courses, mentorship, and hands-on projects promotes personal and professional growth. By encouraging collaboration and knowledge sharing, Myntra enhances individual capabilities and drives overall organizational success.

Career progression

Myntra India supports employee growth through diverse pathways within the organization. Structured development plans, mentorship, and opportunities for lateral movement enable team members to align their roles with their skills and aspirations. Regular performance evaluations identify strengths and guide career journeys. With a focus on internal mobility, Myntra fosters an environment where individuals can advance into leadership roles or specialize in key business areas, ensuring employees achieve their professional goals while contributing to the company’s success.

Sources

The following sources were used in researching this page:

• glassdoor.com/Benefits/Myntra-India-Benefits-EI_IE508705.0,6_IL.7,12_IN115.htm
• glassdoor.co.uk/Reviews/Myntra-Reviews-E508705.htm
• ambitionbox.com/reviews/myntra-reviews?OverallCompanyRating=5&tag=learning