Social Media Manager

We are hiring a Social Media Manager with 3+ years of relevant work experience and a creative mindset, preferably from a creative agency background having good knowledge and hands-on experience of managing B2B product marketing and communication on social media – META, YouTube, LinkedIn. The candidate will be responsible for plan and execution of social media communications strategies, ORM, and Community Management and build brand and product awareness. For more details on the organization you can visit Job Role & Responsibilities:

• Strategize and manage paid campaigns across Social Media Handles – Meta, LinkedIn and YouTube
• Execute Social Media strategies Product and Brand communication strategies, crafting a roadmap with achievable leads, and community growth on Social Media Platforms like META, LinkedIn, YouTube.
• Plan and build month-on-month Social Media campaign content calendar.
• Finetune the narrative and positioning of the product and Brand communication on Social Media to align with business goals
• Build smart and inventive social media posts that resonate with our Target audience and drive website traffic.
• Collaborate with writers, marketers, and stakeholders to maintain a strong digital presence.
• Strategize and manage paid campaigns across Social Media Handles – Meta, LinkedIn and YouTube
• Generate and analyze weekly and monthly reports, identifying areas for improvement.
• Identify and measure meaningful KPI’s
• Craft strategies for ORM on Social Media for the Brand and create community growth.
• Strong competition and industry trends research and implementations

Experience & Skills:

• A minimum of 3+ years of relevant experience in managing B2B Social Media Optimizing and Brand’s social media marketing initiatives.
• Candidates with an Engineering background/MBA/BBA will be preferred
• Proven hands-on experience in Social Media, Content development, and Paid Campaigns.
• A good understanding of creative design will be required.
• Proficiency in LinkedIn, META (Facebook and Instagram), YouTube
• Good experience in developing and managing the content.
• Profound knowledge of B2B niche domain approach and sales stages

Educational Qualification

• The Candidate must have an MBA in Marketing/BBA with an Engineering background or other relevant degree in Digital marketing from a reputed organization

About EASTMAN Eastman Auto & Power Ltd (EAPL), established in 2006, is India’s fastest-growing Energy Storage solutions, Solar Energy and Power Electronics Company with an annual revenue of USD 300 Million and an employee base of 4000+ globally. EAPL is into superior quality products and services, from Lead Acid Batteries, Home UPS Solutions, Lithium-ion battery packs, Roof-top solar solutions, etc. Eastman has its presence spread across 132+ countries around the world, including Asia, Africa, the Middle East, Europe and North America countries. The company has 6 Manufacturing units in India, including state-of-the-art Research and Development facilities, producing over 7.3 million units annually. Lead Acid Batteries:

• Operating out of three facilities situated in the Baddi region of Himachal Pradesh spread over 300,000 sq. ft.; our factories operate 24/7 to fulfil the increasing demand for our reliable and cost-effective solutions.
• Our unwavering dedication to manufacturing excellence ensures that our products uphold the highest quality standards, catering to our customers' needs while minimising our environmental impact.

Solar & EV Power Electronics:

• Our power electronics division is based in Delhi and operates two manufacturing facilities that cover 90,000 sq. ft. with round-the-clock operations.
• We offer a diverse range of high-quality solar products for off-grid rooftop applications to empower rooftops with sustainable energy, including solar panels, inverters, batteries, combos, charge controllers, and management units.
• Eastman's yearly production capacity for E Rickshaw Chargers, Home UPS/Inverters, and Solar PCU/Inverters surpassed 4 million units.

Lithium-Ion:

• We entered into the Lithium-Ion business in 2020, and we have quickly established ourselves as one of the most prominent Lithium-Ion battery manufacturers in India through our custom-made solutions that are highly reliable and cost-effective with excellent customer support.
• As a pioneering provider of cutting-edge energy solutions, we design and manufacture lithium-ion battery packs under the prestigious Wattsman brand name.