Google Maps / Local SEO Specialist
Full time
at REMOTE STAFF, INC.
in
Online
Posted on December 26, 2024
Job details
JO 15263 | Google Maps / Local SEO Specialist for a Digital Marketing Agency
Status: Part-time (will transition into Full-time, depending on performance) Working Hours: Monday - Friday, 12:00 - 4:00 PM or 4:00 - 8:00 PM (Sydney Time) Why choose Remote Staff?100% Work from Home. No office-based setups. Manage your time efficiently and enjoy work-life balance. 15+ years in the remote work industry. We’ve helped more than 8K Filipinos establish virtual careers with international clients since 2007. Competitive and negotiable compensation (depending on skill level & experience)100% coverage on Government Contributions Remittance* to SSS, Philhealth, and Pag-ibig. Traditional employment set-ups cover only 50%, while you shoulder the other half as a salary deduction. *Terms and conditions apply.Responsibilities
Google Business Profile (GBP) Management
- Set up, claim, and verify Google Business Profiles (GBP) for clients.
- Optimize GBP profiles with accurate and consistent NAP (Name, Address, Phone) details, compelling descriptions, products, and services.
- Create GBP Mini-Websites tailored to the client’s brand and services.
- Develop and implement strategies to increase Google Map Pack rankings and organic traffic.
Local SEO Strategy and Execution
- Conduct in-depth local keyword research and market analysis to identify ranking opportunities.
- Build and maintain accurate citations across authoritative local directories.
- Monitor and analyze local search performance to identify and address improvement areas.
- Perform competitive analysis to uncover key tactics and implement best practices for superior rankings.
Content and Media Optimization
- Optimize client-provided photos and videos for enhanced local SEO performance.
- Craft engaging and optimized Google Posts to boost audience interaction and visibility.
- Leverage structured data and schema markup to improve search engine understanding and rankings.
Authority Building and Trust Signals
- Promote optimized media and content to establish authority across relevant platforms.
- Ensure all citations and local listings reinforce credibility and rankings by maintaining accuracy.
Reporting and Analysis
- Provide comprehensive reports detailing rankings, traffic insights, and completed actions.
- Continuously monitor updates to Google Maps algorithms and adapt strategies accordingly.
- Offer actionable recommendations for ongoing improvements to sustain competitive advantages.
Requirements
Skills and Expertise
- Proven experience in Google Maps SEO and GBP management.
- Deep understanding of local SEO practices, including citation building , review strategies , and on-page SEO techniques .
- Analytical mindset for interpreting local search data and making data-driven decisions.
- Proficiency with tools like BrightLocal , Moz Local , Ahrefs , and Yext for citation and SEO management.
- Basic knowledge of content creation tools for visual optimization.
- Strong organizational skills to manage multiple client campaigns effectively.
- Experience working in a digital agency environment, managing a high volume of client accounts (30-40 clients monthly).
- Familiarity with structured data implementation and advanced local search algorithms.
- Excellent communication skills for client interaction and strategy explanation.
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