Digital Marketing Specialist

Location: India (100% In-Office) Work Type: Full-Time What You’ll Do: As a Digital Marketing Specialist, you will:

• Design and execute multi-channel digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Manage and optimize paid campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Campaign Manager.
• Create and maintain responsive, SEO-optimized websites using tools like WordPress, Wix, or Squarespace.
• Conduct comprehensive keyword research, technical SEO audits, and implement on-page optimizations.
• Leverage CRM tools such as Salesforce or HubSpot to manage leads and automate workflows.
• Plan and produce high-quality content using tools like Canva, Adobe Photoshop, and Grammarly for blogs, social media, and email campaigns.
• Analyze and report campaign performance using Google Analytics, Search Console, and Data Studio, providing actionable insights.

• Experience: At least 2+ years of professional experience in digital marketing.
• Education: Bachelor’s degree in Marketing, IT, Communications, or a related field.

• SEO Tools: SEMrush, Ahrefs, or Moz for keyword research and competitive analysis.
• Analytics Tools: Google Analytics, Search Console, and Data Studio for tracking and reporting.
• Social Media Tools: Hootsuite, Buffer, or Sprout Social for scheduling and monitoring campaigns.
• PPC Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager for paid campaigns.
• Website Platforms: WordPress, Wix, or Squarespace for building and managing websites.
• Content Tools: Canva, Adobe Photoshop, or Illustrator for content creation.
• Email Marketing: Experience with Mailchimp, HubSpot, or ActiveCampaign.
• CRM Tools: Proficiency in Salesforce, HubSpot, or Zoho CRM.

• Video Editing: Basic skills with Adobe Premiere Pro or Final Cut Pro.
• Marketing Automation: Familiarity with tools like HubSpot Marketing Hub or Marketo.
• App Store Optimization (ASO): Knowledge of optimizing mobile apps for app stores.
• Collaboration Tools: Experience with Trello, Asana, or Slack for project management.

• Strong verbal and written communication abilities.
• Analytical mindset with attention to detail.
• Creative problem-solving and innovation in campaign strategies.
• Ability to thrive in a fast-paced, collaborative environment.

• Be part of a dynamic and innovative team.
• Work on cutting-edge marketing projects with industry-standard tools.
• Competitive salary with performance-based bonuses.
• Opportunities for skill development and career growth.
• 100% in-office work environment fostering collaboration and teamwork.