Senior Associate - Digital Content

Full time at a Laimoon Verified Company in Saudi Arabia

Posted on December 25, 2024

Job details

At Six Flags & Aquarabia Qiddiya City, the Senior Associate - Digital Content is responsible for creating, curating, and managing digital content across various platforms to enhance brand visibility, engage target audiences, and drive marketing initiatives. This role requires a creative individual with strong writing skills, attention to detail, and an understanding of digital trends to ensure that content aligns with the overall marketing strategy and business objectives.

Responsibilities:

Utilize SEO best practices to optimize content for visibility and engagement, improving search engine rankings and driving

traffic.

Leverage CRM data to create personalized, targeted content for different guest segments and ensure relevance for diverse

audiences and enhance the guest experience.

Work closely with product teams to define content requirements for new attractions, events, and promotions, ensuring digital

content reflects the latest offerings and updates.

Coordinate content-related projects by collaborating with creative teams, developers, and other stakeholders to deliver high quality

content on schedule.

Conduct regular reviews and audits of website and mobile app content to ensure accuracy, consistency, and adherence to

content governance best practices.

Create and produce high-quality digital content, including blogs, social media updates, videos, infographics, and website copy,

ensuring consistency with the brand's voice and marketing objectives.

Manage content calendars and ensure timely publication across all relevant digital platforms, including the website, social media,

and email marketing.

Collaborate with design, marketing, to ensure cohesive execution of digital content aligned with broader marketing strategies.

Track content performance using analytics tools, identify key trends, and use insights to improve future content efforts and

achieve marketing goals.

Stay up-to-date with industry trends, emerging platforms, and digital content innovations to keep the brand competitive and

relevant.

Conduct regular content audits to ensure accuracy, relevance, and alignment with the latest marketing initiatives and business

objectives.

Support the execution of digital marketing campaigns, ensuring that content meets the campaign's objectives and resonates

with the target audience.

Maintain a repository of digital content assets, ensuring they are properly archived and easily accessible for future use.

Ensure that all digital content adheres to the company's brand guidelines, as well as legal and regulatory standards, including

Work closely with external agencies and vendors to manage outsourced content creation, ensuring it aligns with the brand's

standards and marketing objectives.

Engage with audiences across digital platforms by responding to comments, messages, and inquiries to foster a strong

community presence.

Create and maintain e-newsletters and other digital communication tools to engage both internal and external audience.

Requirements

Education:

Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.

Experience:

3-6+ years of experience in content management for digital channels, preferably in theme parks or entertainment industry

Skills:

A strong understanding of web and mobile development principles.

Proficiency in content creation and editing, with excellent writing skills.

Knowledge of SEO best practices and content optimization techniques.

Proficiency in CMS platforms (preferably Adobe and STRAPI) and CRM systems.

Ability to convey complex information clearly and effectively.

Skilled in identifying problems and finding quick, effective solutions.

Adaptable to change while maintaining strong performance.

Time management skills ensure the timely completion of tasks with a focus on quality.

Language: Fluent in Arabic & English.

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Hiring company

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Senior Associate - Digital Content

Job details

Apply safely

Hiring company

Confidential

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