Associate Vice President - Product, Digital Business (Consumer Experience B2C)

SonyLIV is seeking a highly motivated and experienced Associate Vice President – Product, Digital Business to lead and enhance the B2C app experience for our cutting-edge streaming platform. In this role, you will drive the end-to-end product strategy and execution, ensuring seamless and engaging customer interactions. You will collaborate with cross-functional teams, leveraging user insights, data, and innovative ideas to create a best-in-class streaming experience that delights users and meets business objectives. Position Title - Associate Vice President – Product, Digital Business (Consumer Experience B2C ) Key Responsibilities Product Strategy & Vision

1. Define and articulate the vision for the B2C streaming app experience, aligning with the company’s overall goals.
2. Develop a product roadmap based on user needs, market trends, and business priorities across platforms and devices such as Connected TV, Web, Android and iOS.

User-Centered Design & Experience

1. Champion the voice of the customer by deeply understanding user behaviors, pain points, and preferences through research and analytics.
2. Collaborate with UX/UI designers to create intuitive, delightful, and accessible experiences.

Cross-Functional Leadership

1. Work closely with engineering, design, marketing, and content teams to ensure alignment and timely delivery of product initiatives.
2. Foster collaboration across teams to integrate features that drive engagement and retention.

Product Execution & Delivery

1. Lead end-to-end product lifecycle across content discovery and recommendations, search, personalization: ideation, requirements definition, development, launch, and post-launch optimization.
2. Define and monitor success metrics (e.g., engagement, retention, conversion rates) and iterate based on insights.

Innovation & Market Trends

1. Stay ahead of industry trends, technologies, and competitive landscapes in the streaming and digital entertainment space.
2. Identify opportunities for innovation to differentiate the app and grow market share.

Data-Driven Decision Making

1. Utilize data and analytics tools to measure feature performance, inform decisions, and validate hypotheses.
2. Build A/B testing strategies to optimize user experience and maximize KPIs.

Qualifications

• Bachelor’s degree in Business, Engineering, Computer Science, or a related field (MBA preferred).
• 9+/6+ years of product management experience, with a focus on B2C mobile apps, streaming, or digital entertainment platforms.

Technical Experience

• Proven success in driving engagement, retention, and monetization strategies in consumer-focused products.
• Strong understanding of UX/UI principles and app design best practices.
• Experience with agile development methodologies and tools (e.g., Jira, Confluence).
• Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders.
• Analytical mindset with proficiency in tools like Google Analytics, Mixpanel, or similar platforms.
• Passion for the streaming industry and creating impactful user experiences.

Other Personal Characteristics: The successful candidate must be bright, quick, and a team player. Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect. Personal traits which will make one an ideal candidate for the position are:

• Straightforward and professional
• Good communicator
• High energy, with an ability to motivate
• A do-it-yourself orientation, consistent with the company’s “roll-up the-sleeves” culture
• Positive outlook with an ability to deal with ambiguity
• Inquisitive and analytical mind; out-of-the-box thinking

What We Offer

• Competitive salary and benefits package.
• Opportunity to work on a high-impact product used by millions of users.
• Collaborative and innovative work environment.
• Professional growth and development opportunities.

Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.- Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!