Brand Manager

Key responsibilities:  Develop brand strategy and define the company's annual marketing roadmap both online and offline. Drive Share of voice with an aspiration to be a category leader.  Serve the role of brand custodian for all communications from tactical, internal, external to social media by creating brand marketing playbook & guidelines.  Brief external and in house creative teams on content requirements and ensure brand guidelines are adhered to.  Devise brand identity, positioning, architecture & ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Define core TG, value proposition & elasticity’s around core benefits & create short, long term brand strategy.  Create cadence for consumer research, competition research and brand tracking on core brand attributes & full funnel criteria.  Liaise with design and media agencies to share brief on the campaign; review execution to ensure adherence to SLAs and monitor quality of execution  Manage and control the brand portfolio budget.  Create monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend inputs, leads & outcome metrics.  Develop & execute customized plans for both top line and bottom-line growth of company.  Develop and manage a fit-for-course agency network, in house team to ensure effective and efficient execution of brand strategy across mediums eg. Digital, Radio, TV, OOH etc.  Plan and execute branding initiatives, ATL and BTL activities for the brands.  Set, monitor and report on team goals  Identify opportunities to reach new market segments and expand market share  Monitor competition (acquisitions, pricing changes and new products and features) What are we looking for? Should have a degree in marketing, business administration.  MBA with at least 6 years of work experience (ideally in planned / high involvement categories) Ability to understand consumer journey’s & intervene to drive brand salience.  Ability to balance creativity and analytics.  Strong understanding of current e-commerce trends and best practices.  Team player; ability to partner and negotiate with cross-functional team to successfully deliver client needs  Prior experience leading a team is a must, as is the ability to motivate and rally a team around a common vision  Promotes a culture of teamwork across organizational boundaries  Experience building communications strategies to deliver business KPIs highly desirable Must Have’s:  Customer-first approach: That’s the North Star. Everything we do is to make our users investment experience better & rewarding  Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take complete ownership  Data-driven: The source of truth. Simple as that.