Senior Digital Marketing Specialist(KOLKATA)

Designation : Sr. Digital Marketing Executive Location: Salt Lake Sector V, Kolkata Work Experience : 3-7 Years Role Description This is a full-time on-site role for a Senior Digital Marketing Specialist in Kolkata at TechiEvolve Global IT Solutions . The role involves implementing social media marketing strategies, digital marketing campaigns, analyzing web data, and optimizing online marketing efforts for maximum impact. Key Responsibilities:

• SEO: Develop and implement effective SEO strategies including technical SEO, on-page optimization, and backlinking to increase organic search visibility and traffic. Utilize various SEO tools for analysis and performance reporting.
• SMO: Manage and grow our social media presence across platforms such as Facebook, Instagram, and LinkedIn. Develop a content calendar, lead campaign ideation, and oversee influencer partnerships to enhance brand engagement.
• Paid Ads: Execute and optimize paid advertising campaigns on Google, Facebook, and Instagram. Monitor budget allocation and performance metrics to ensure maximum ROI.
• Conversion Optimization: Implement strategies to improve website conversion rates and optimize marketing funnels.
• Funnel Creation: Design and refine marketing funnels that align with business goals to enhance customer journey and increase sales.
• UI & UX Improvements: Provide recommendations for UI/UX enhancements on our digital platforms to improve user experience and engagement.
• Client Management: Maintain robust relationships with clients, understanding their needs and ensuring their digital marketing goals are achieved.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-7 years of experience in digital marketing, with a strong focus on SEO, SMO, and paid advertising.
• In-depth knowledge of SEO tools like Google Analytics, SEMrush, Ahrefs, or similar.
• Proven track record of managing social media accounts and campaigns.
• Expertise in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong understanding of conversion optimization, digital marketing funnels, and UI/UX best practices.
• Excellent client management skills with the ability to build and maintain relationships.
• Strong analytical skills and data-driven thinking.
• Excellent verbal and written communication skills.

Company Description TechiEvolve Inc is a fast-emerging marketing and web development company based in Kolkata. The company focuses on branding and marketing strategies for global and local campaigns, continuously evolving to help businesses achieve their objectives. TechiEvolve integrates the newest platforms and technologies to keep clients ahead of the curve, with a vision of delivering result-driven services and providing the highest value for customer satisfaction. If you are interested to join our team, kindly drop your resumes to hr@techievolve.com .