Marketing Manager

Full time at Nathan & Nathan Human Resources in UAE

Posted on December 24, 2024

Job details

Our client is a renowned Italian brand specializing in the manufacturing of high-quality home appliances, including espresso machines, coffee makers, and portable air conditioners. They are looking for a Marketing Manager who will be responsible for planning, developing and implementing marketing strategies, market communications, and public relations activities, both external and internal for their key product. Responsibilities:

Evaluate market opportunities for new and existing product launches.
Ensure successful launch and rollout of new products and marketing initiatives.
Enhance brand image through excellent execution.
Collaborate with the regional marketing team to develop marketing programs.
Analyze sales and retail audit data to create growth action plans.
Monitor and respond to key competitors' activities.
Conduct consumer research as needed.
Design marketing programs tailored to distribution channels.
Provide post-analysis to assess the effectiveness of key marketing programs.
Assist in developing trade and consumer marketing communications, including launch packs, catalogues, trade flyers, and advertising material.
Oversee organization of key events such as exhibitions and in-store events.
Research consumer markets and monitor market trends.
Conduct regular store checks and competitor analysis.
Collaborate with the Head of Marketing to conduct monthly training sessions on new products.
Provide monthly reports on brand performance.
Work with other functions, especially sales, to ensure optimal outcomes.
Drive brand portfolio differentiation from competitors' products.
Maintain and develop the small domestic appliances portfolio in line with brand standards.
Manage product life cycle and marketing topics.
Ensure alignment with regional headquarters on category management and overall strategy.
Conduct and attend product training and demonstrations.
Analyze market data to optimize the product portfolio.
Coordinate product launches and ensure timely market entry, SKU codification, and sample availability.
Analyze commercial data by country/month, including distributor sales, in-market sales, stock on hand, and action plan definition.
Develop product pricing and positioning strategies to support sales team revenue and profitability goals.
Represent the company with customers to understand market trends and drive product and brand strategy.
Coordinate central marketing budget and co-op funds with customers, allocating by brand and communication strategy.
Oversee and implement marketing campaigns, ensuring the right messaging to attract and retain customers.
Monitor current campaigns, ensure timely task completion, and evaluate success to improve brand marketing.
Coordinate trade marketing activity with distributors to ensure alignment with brand fundamentals and visual identity.
Ensure digital marketing activities convert into sales, particularly for e-commerce.
Penetrate the HoReCa channel and manage existing and new business customers.
Provide product training and induction for various stakeholders.
Represent the MEIA team within the Group organization.
Update senior leadership on NPD, marketing activity progress, and sales results, with periodic MEIA sales and marketing meetings.
Develop and implement product brand strategy to support growth across markets.
Establish brand guidelines and collaborate with marketing on plans.
Monitor brand competitors and conduct market research for further brand development.
Collaborate with the Head of Marketing on brand proposition and market penetration plans.
Develop consumer insights through market segmentation, customer profiling, and consumer behavior analysis.
Provide technical knowledge and support to the sales team for different products.
Support sales team with key clients to promote specific products/brands.
Attend conferences and trade shows.
Stay updated on market developments, including new products and services.

Candidate Requirements:

Strong problem-solving skills and ability to escalate priority issues.
Develop collaborative relationships and communicate effectively across all organizational levels.
Ability to work under high pressure and during demanding periods.
Identify and suggest improvements in work processes.
Excellent presentation and negotiation skills.
Frequent travel expected.
Proficiency in MS Office.
University degree in marketing or business.

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Marketing Manager

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