Performance Marketing Executive (Based in KL)

This job is perfect for leading high-performing social media campaigns on Meta, optimizing them for customer acquisition. You might like this job because you get to collaborate across teams and analyze data to improve campaign results. RM 3000 - RM 4500 Full-Time few days ago

Job Description

In this role, you will be responsible for leading the development and execution of high-performing paid social media campaigns, primarily on Meta. You will collaborate with cross-functional teams to ensure campaigns are launched, optimized, and scaled to achieve our customer acquisition goals. Key Responsibilities:

1. Develop and present data-driven media plans for paid social campaigns focused on new customer acquisition.
2. Collaborate with the creative team to ensure ad copy and visuals align with brand guidelines and campaign objectives.
3. Become an expert in Meta Ads Manager and utilize data analysis skills to monitor campaign performance, identify optimization opportunities, and provide actionable insights for improvement.
4. Regularly generate reports and provide updates on campaign performance to both internal teams and clients.
5. Stay up-to-date on industry trends, emerging technologies, and platform policy/algorithm changes. Proactively propose new strategies to enhance campaign performance.

Job Requirements

Requirements:

1. 1+ years of proven experience as a Performance Marketer or similar role.
2. Proficiency in using advertising platforms and tools, such as Meta Ads Manager, Google Ads, or other 3rd party platforms.
3. Excellent communication skills (written and verbal) for conveying ideas and collaborating effectively with team members.
4. Fluency in spoken and written Chinese and English.
5. Strong analytical skills and a passion for data-driven decision making.
6. Ability to work independently with minimal supervision and a high attention to detail.
7. Positive attitude and a willingness to learn.
8. Knowledge of web design and HTML is a plus.

#J-18808-Ljbffr