Performance Marketing Lead

Responsibilities Social Media Management:

• Develop and execute paid media strategies across platforms such as Google Ads, Bing Ads, Instagram, Facebook Ads, and TikTok.
• Deliver industry-leading ROAS.
• Monitor campaign performance metrics and analyze data to identify trends, insights, and opportunities for improvement.
• Manage budgets effectively to ensure maximum ROI and drive cost-efficient results.
• Conduct in-depth keyword research and analysis to optimize search engine campaigns for lead acquisition and conversion.
• Perform A/B testing on ad copy, creative, and targeting to maximize campaign effectiveness.
• Create and optimize landing pages to drive conversions from the ideal customer profile.
• Stay updated on industry trends, best practices, and new technologies in paid media and digital marketing.
• Provide regular reporting and insights to stakeholders on campaign performance, optimizations, and recommendations for improvement.

Requirements

• 3+ years of experience in marketing roles, with proven expertise in AI-driven strategies and technologies.
• Proficiency in AI marketing platforms and tools.
• Proven ROAS and managing social media channels and crafting high-engagement content.
• Exceptional leadership, communication, and remote work collaboration skills.

This is an Aussie-based start-up. As part of the hiring process, you will go through a series of tests and challenges. This is a startup role. You need to be highly motivated, dedicated, and committed to the company vision and deliver on your OKRs. Work Arrangement: Work from home Contract: Independent Contractor Note: Since this is a permanent work-from-home position and an “Independent Contractor” arrangement, candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process. #J-18808-Ljbffr