Content Specialist

About Wayflyer Our mission is to give the world access to the best products by empowering great brands to reach their growth potential. Today's consumer brands need a capital provider that keeps pace with their growth ambitions. Traditional financing options are slow, cumbersome and often out of reach. That's why we built Wayflyer. Our unique technology allows us to assess businesses in minutes, generate financing offers that reflect their growth potential and send funds in as little as 24 hours. Since launching in April 2020, we've deployed over $4.5bn to thousands of brands worldwide, backed by Tier 1 banks like J.P. Morgan. We've become a trusted financing partner for some amazing brands, like True Classic , Little Words Project and Kekoa Foods . Teams at Wayflyer are truly cross-functional. You'll be collaborating with ambitious colleagues from around the world - all striving to deliver on a huge opportunity. Check out this video to hear directly from them. What you'll do As the Content Specialist at Wayflyer, you’ll play a pivotal role in shaping how we engage and connect with our audience through compelling, high-quality content. You’ll be responsible for creating content that aligns with our SEO and brand strategy, supports demand generation efforts and builds trust with our target audience. This is a hands-on role where your contributions will directly impact organic traffic growth and help establish Wayflyer as a thought leader in the space.

• Develop and execute a content strategy that aligns with SEO goals, brand voice and audience needs
• Create and optimise a variety of content types, including blog posts, whitepapers, case studies, thought leadership pieces, infographics and more
• Collaborate with the SEO team to ensure all content is optimised for search engines, targeting high-value keywords and driving organic traffic growth
• Support demand generation efforts by creating conversion-focused content for campaigns, landing pages and lead magnets
• Partner with the social media team to create engaging content for social platforms that drives traffic and builds community
• Set up and maintain a publishing cadence to ensure content is created and distributed regularly, helping to build trust and long-term relationships with our audience
• Monitor content performance and audience engagement, using insights to inform future content creation and strategy
• Stay on top of industry trends, competitor activity and audience needs to keep Wayflyer’s content fresh and relevant

• 3+ years of experience in content creation, marketing, or a related field, ideally in a B2B or SaaS environment
• A strong portfolio showcasing your ability to create engaging, high-quality content across different formats (e.g., blogs, case studies, thought leadership)
• Knowledge of SEO best practices and experience creating content that drives organic traffic growth
• Familiarity with content management systems (e.g., WordPress, HubSpot) and analytics tools (e.g., Google Analytics) to track and measure content performance.
• Strong collaboration skills to work with cross-functional teams, including SEO, demand gen, and social media
• Exceptional writing, editing and storytelling skills, with the ability to adapt your tone and style to different audiences
• A data-driven mindset with a focus on using insights to continually improve content performance

• Work remotely abroad for up to 60 days a year
• 25 days annual leave
• Employee assistance programme
• Medical insurance
• Life and critical illness cover, plus pension plan
• Generous parental and adoptive leave policies
• Equity scheme - so you can share in our success!