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Marketing And Business Development Manager

Full time at a Laimoon Verified Company in Saudi Arabia
Posted on December 21, 2024

Job details

Role Overview: We are looking for an experienced and driven professional to lead business development and marketing efforts for a high-profile transportation project. The role focuses on crafting and executing social media marketing campaigns, building strategic partnerships, and driving customer growth and revenue. Responsibilities: Business Development:

  • Identify and pursue new business opportunities to expand the customer base.
  • Build and maintain strategic partnerships with government entities, corporate clients, and private organizations to enhance visibility and usage of the service.
  • Develop tailored offers for specific market segments, including educational institutions and corporate clients.
Marketing Strategy:
  • Develop and implement annual marketing plans to increase brand awareness and revenue.
  • Conduct market research to understand customer behavior, preferences, and emerging trends.
  • Collaborate with stakeholders to position the service as a leading travel option in the region.
Social Media Campaigns:
  • Plan, manage, and optimize creative social media marketing campaigns to engage and attract target audiences.
  • Monitor social media metrics and trends to ensure campaigns align with brand strategies and deliver desired outcomes.
  • Manage content creation, posting schedules, and engagement across platforms like Instagram, Twitter, Facebook, and LinkedIn.
Team Leadership:
  • Oversee a team of marketing and business development professionals, ensuring alignment with project goals.
  • Provide guidance, training, and support to enhance team performance.
  • Monitor and analyze team KPIs, implementing improvements where necessary.
Performance Analysis:
  • Measure the effectiveness of marketing initiatives and campaigns using data-driven insights.
  • Adjust strategies based on performance metrics to maximize ROI.
Skills
  • Education: Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
  • Experience: 5+ years in marketing, business development, or social media campaign management. Previous experience in transportation or service industries is a plus.
  • Proven expertise in creating and managing social media campaigns.
  • Strong interpersonal and communication skills in both Arabic and English.
  • Solid leadership abilities with experience managing and motivating teams.
  • Strong proficiency in marketing tools and analytics platforms.
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