Senior Executive (CRM Marketing)

Responsibilities: · Develop CRM strategies and marketing campaigns to optimise customer retention and sales growth · Plan and execute CRM campaigns end-to-end, including the design, processes, performance tracking, QA and ROI reporting · Manage, plan and execute CRM and marketing campaigns on all communication channels including email, SMS, etc · Identify and implement new cost-efficient communication channels · Analyse existing customer data to understand customer behaviour, improve brand loyalty and gain new leads and potential customers · Adopt new trends and strategies such as upselling and cross-selling to expand customer base · Manage loyalty programme and member acquisition · Coordinate with IT, product, operations teams, graphic designer and other internal and external stakeholders in the execution of CRM strategies to achieve defined business outcomes and revenue targets Qualifications: · Bachelor’s Degree in Marketing, Information Technology, Public Relations, Business Administrations and other related field · At least 3 years of experience in a similar role, preferrable in retail industry · In-depth knowledge of CRM tools, CDP platforms, email and WhatsApp marketing · Strong problem solving and analytical skills · Excellent writing and communication skills · A self-starter who is able to work in a fast-paced environment with minimal supervision #J-18808-Ljbffr