Senior Executive, Customer Engagement and Digital Adoption

Job Summary Support the planning, development, and successful execution of 360º marketing and communication plans across all relevant channels to drive customer value, advocacy and service excellence, as well as optimise commercialization opportunities. This include working with multiple stakeholders and external partners to support the execution of customer activation and digital adoption deliverables to meet campaign objectives. Key Responsibilities

• Support successful execution of marketing and activation for customers activations, engagement, and mobilisation via execution of customer campaigns / customer loyalty initiatives / digital adoption to optimise customer value and advocacy.
• Collaborate with internal and external stakeholders in the delivery of marketing and communication plans across all relevant channels for targeted customer activations.
• Track and conduct assessments on campaign performance and effectiveness and to provide actionable insights in supporting desired targets and results.
• Support the delivery of effective digital adoption activations and campaigns and ensure optimisation of digital assets e.g. customer portal to achieve digital adoption objectives.
• Assist in the review of customer communications to ensure resonance with customer and service excellence value propositions.
• Ensure programmes and activities are executed to meet KPIs and timelines with quality.
• Ensure adherence to relevant regulatory, compliance and guidelines requirements.
• Support in any ad hoc projects assigned by the manager from time to time.

• Proven working experience in marketing communications, preferably in the financial services industry with at least 3 years of experience in similar capacity.
• Excellent understanding of full marketing and media mix, with hands-on experience in execution of integrated customer campaigns.
• Strong interpersonal skills, detailed, organised and highly creative with the ability to think out-of-the-box.
• Solution oriented and intensely customer focused with proven experience in execution of customer/market data and insights actionable plans.
• Effective collaborator and communicator with strong problem-solving skills.
• Able to read and write in Chinese is an added advantage.
• BSc degree in Marketing/Communications or relevant field.