Business Development Executive (Interior Fit-out)

A Day in the Life The Marketing Executive supports the development and execution of the offline, online, and social marketing plans. In addition, he/she assists in evaluating the effectiveness of marketing communication plans and any adjustments that are needed to these plans. He/She works in a fluid and collaborative environment. He/She supports the basic intent of increasing brand awareness, generating leads, converting sales, as well as fostering customer loyalty. He/She is creative, resourceful, able to work under pressure within tight deadlines, and possesses good interpersonal and communication skills. Administer acquisition and payment process. Conduct key word research, web-traffic monitoring, bit-bite and web statistics reporting. Develop communication materials. Evaluate emerging technological changes for adaption of marketing activities. Generate design concepts and ideas for marketing campaigns and communications materials. Identify digital platforms to strengthen inbound marketing effort for organisation and/or brand. Implement crisis management action and communication plan. Implement print, broadcast, outdoor, roadshows, in-store sales promotions and/or events. Implement public relations activities. Maintain public relations communications with external stakeholders. Monitor expense and adhere to budget allocation. Monitor new market trends, business opportunities, and market segments in global and local landscape. Monitor offline marketing activities effectiveness. Plan content for print, broadcast, and outdoor media roadshows, in-store sales promotions and/or events. Plan content for social media platforms. Produce content for web, blogs, vlog, e-newsletters and/or digital platforms' requirements. Produce, receive, and act on public relations business communications. Review and handle comments on social media platforms. #J-18808-Ljbffr