Digital Marketing Executive

Job Description Responsible for working with the VP - Corporate Communication and team to assist in the implementation of all corporate and digital reports to increase awareness, generate better digital presence and adhere to department KPI’s and targets.

Skill Requirements

1. Bachelor's degree required in Marketing.
2. Written and Spoken English and Arabic are essential.
3. Excellent critical thinking and listening skills.
4. Ability to be flexible and proactive to develop multimedia content.
5. Proficient in Microsoft Word, Outlook, and Excel.
6. Excellent planning and organizational skills and proficiency in multitasking.
7. Ability to work independently in a fast-paced environment.
8. Attention to detail.
9. Good communication and presentation skills.
10. Good interpersonal, negotiation, and communication skills.
11. Ability to manage multiple tasks involving internal and external partners.
12. 3-5 years of marketing experience in an organization with similar operations and areas of responsibility.

Responsibilities

1. Executes elements of the approved digital and corporate marketing plan provided by the line manager.
2. Builds digital and social media calendars for all commercial and corporate accounts under URC.
3. Assesses URC digital and social media platforms based on target segment studies and data.
4. Develops digital reports for all URC local and regional accounts.
5. Builds a monitoring tool to ensure alignment in content, events, and tone of voice.
6. Ensures digital and social media reports are data-driven with a clear analysis and insightful rationale that will ultimately support business goals.
7. Supports Commercial and Corporate units’ digital accounts in building this segment with increasing followers and engagement through ongoing creative activations.
8. Ensures adherence to the corporate brand guidelines by referring to the Brand Specialist across all digital platforms.
9. Ensures all visuals used within the digital platforms and reels to be produced are approved and aligned within the URC policy and guidelines.
10. Tracks and reports the performance of all digital and social media activations, engagements and reach.
11. Coordinates with the Corporate and Commercial teams on their social media and digital plans and requirements.
12. This includes all local projects and brb subsidiaries and regional projects.
13. Supports the development of promotional activities and how to align whatever is offline with online presence.
14. Ensures consistency to achieve targeted results.
15. Tracks and measures all digital data and digital budget spent on promotional / sponsorship ads.
16. Assists in researching and analyzing market conditions, digital trends, ongoing competition where feasible, and case studies.
17. Ensures all content published needs to be error-free and has gone through the approval cycle prior to publishing.
18. Produces 'sample' or 'mood' boards to be presented as part of content that is being produced by the design unit (photography or videography) based on line manager brief and objective.
19. Runs weekly review / summary of all website analytics, content, SEO, and social media tracking.