Sem Specialist

Sem Specialist Mobile Weaver (Pvt) Ltd., Pakistan - Manage and optimize successful pay per click (PPC) campaigns on major search engines including Google, Yahoo, and MSN.- Provide and create detailed analysis documents to trend campaign performance.- Write/create copy for paid search campaigns.- Provide ongoing management of all campaigns including reporting, analysis, and optimization recommendations.- Continually monitor the search landscape and work with SEO/SEM Team Lead to develop new strategies.- Proactively work with 3rd party vendors, including but not limited to bid management technology providers, search engines, and tracking technology providers, to overcome complications and actively seek new SEM opportunities.- Develop affiliate marketing plans and build own affiliate network.- Plan and manage Social Media Marketing with the help of business development resources.- Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.Job Specification- Minimum 2 years of work experience requiring similar skills.- Strong SEM/SEO skills.- Understand search engine marketing strategies, the search engine landscape, and the effectiveness of PPC campaigns.- Execute and manage SEM programs across multiple search engines from implementation to ongoing optimization.- Effectively analyze and communicate program performance, optimization recommendations, seek out up-sell opportunities, and communicate to the business development and sales department.- Actively test and analyze keywords, copy, and landing pages to increase ROI and drive incremental volume.- Develop SEM program strategies and proposals for special events like New Year Gifts, Christmas, etc.

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