Marketing Officer

PaaySay is a high-growth FinTech company in the electronic remittance domain, enabling its customers to send money online from Europe to 120+ countries using its website and mobile apps. Our primary business model is consumer to consumer. PaaySay's customer base is EU customers, and as part of our growth strategy, we aim to expand our services across 5 continents in 2 to 5 years. PaaySay's mission is to be one of the top providers by Total Remittance Value Processed, Customer Satisfaction, and as a Trusted Provider for online users.PaaySay Marketing OfficerWe need our Marketing Officer to lead customer acquisition and retention from the ground up. PaaySay is looking for a growth-obsessed marketer to take ownership of developing and executing the PaaySay brand in our core markets. Working to drive growth, you'll create and lead your team and build out new capabilities across multiple markets. The PaaySay brand will be a huge asset to us - it is what will set us apart from the competition. First and foremost, we want to be famous and famously loved for rewriting the remittance history book.But we're not looking for a classic brand marketer. We need more than that. This is about building a global brand that turns our community of users into an army of word-spreaders. It's about managing a tone that takes it right to the line but never too far, fighting the establishment on behalf of the people with both digital and traditional media as your toolkit. At your heart, you're an entrepreneur.You are a Marketing GURU, a mad scientist of the consumer marketing space, driven by high ambition to be part of one of the biggest FinTech revolutions.We are passionate about what we are doing and aim to disrupt the international payments space. You would work in a fast-paced environment with a global team from HP, HSBC, Warwick Business School, Imperial College, Queen Mary University, and many more.Viral growth is the single most important element of our growth model. You'll take charge of growing the level of evangelism amongst our customers in a way that delights, surprises, and deepens their love for the brand.Brand MarketingYou'll bring and grow channels, always focusing on ROI and size of opportunity. It's a direct response mindset, but we're also building a brand here. You'll deploy a significant media budget to scale and grow the business within specific audiences (e.g., ethnic communities, students, expats) and across mass media channels. You'll oversee creative production and ensure the tone and message are spot on.We will set a high bar with a string of successful stunts and content marketing campaigns that drive customers to feel closer to the brand, establish our challenger status, and help grow our awareness. As we scale into new markets, the creativity needs to be sky-high, and the execution pinpoint.Testing and Growing New ChannelsThe playbook needs to be written, and there's a long way to grow. You'll have the freedom, resources, and headcount to try whatever you want and work with other teams (e.g., Product) to drive hyper-growth.FINANCIAL PACKAGE IS NEGOTIABLE FOR THE RIGHT CANDIDATE.Job SpecificationMust Haves:Proven track record of brand/online/digital/consumer/retail marketing strategy and execution either in a startup environment or in launching a product within a more corporate environment.Good taste - an intuitive sense of what works with our customers.Ability to execute - willing to roll up your sleeves and deliver an offline campaign end to end.Novel channel development - developing innovative routes to market.A head for numbers - strong appreciation of the metrics behind marketing.If not experienced, a graduate from a top-tier business school looking to be part of an exciting startup in financial technology.Nice to Haves:Strong team leadership credentials and exceptional people coaching skills.Expertise in testing and growing multiple media channels simultaneously.An unorthodox approach to social media, content, and community marketing.Extensive experience managing media and creative agencies.Knowledge of generating and using customer insight with deep customer empathy.Experience of working across multiple markets in multiple languages.Comfortable in a high-growth environment.

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