SEO Executive
Job details
SEO Executive
Define requirements, tasks, and resources associated with SEO strategy.
Manage and execute implementation of SEO strategy.
Communicate with clients, team, and management on strategy/project development, timelines, and results.
Collaborate on client strategy and goal definition for success.
Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments.
Contribute to the company blog and at least one social media community.
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals - general and keyword specific.
Help to create and support marketing content to socialize and use for social media purposes (e.g., customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
Develop and implement link building campaigns.
Develop, manage, and execute communication/content strategies via social communities in coordination with client goals.
Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools).
Monitor and evaluate search results and search performance across the major search channels to improve rankings.
Research and administer social media tools in support of clients' social media strategy.
Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies.
Communicate with team and management on project development, timelines, and results.
Minimum Requirements
Skills required:
2+ years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) processes.
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc.).
Experience working with CMS and building/administering content in multiple CMS environments.
Knowledge of HTML/CSS and website administration.
High-level proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
BS in Computer Sciences preferred.
Responsibilities
Candidates can look forward to regular client contact, a role in business development, and proposal writing/methodology creation.
Assisting senior consultants.
Providing legal and scholarly research.
Creating reports & gathering data.
Analyzing data and understanding results.
Arranging client coordination.
Skills/Experience
Limited experience at consultancy preferred.
Great interpersonal communication skills.
Keen eye for spotting data trends.
Great analytical skills.
A keen grasp of information technology.
Professional demeanor.
Personal accountability and strong work ethic.
Professional, able to interact with vendors/clients.
Positive, "can do" attitude.
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