Senior Analyst - Marketing Mix Modelling

(Marketing Mix Modelling) - Championing Sustainability and Innovation Location: London (Hybrid: 2 days office-based, 3 days remote) Salary: £35 - £60K DOE per annum + bonus + private medical + pension DATAHEAD has proudly partnered with this global Silicon Valley tech firm, actively supporting the recruitment of Senior Analysts with a strong background in Marketing Mix Modelling! Who are they? The Analytics & Insight team at this global Silicon Valley tech firm is dedicated to fueling every media planning decision with the best data and insights available. Their data-driven approach to media strategy, planning, and activation emphasizes accountability and innovation. Their Data Science & Modelling team specializes in marketing analytics and is committed to building connections along clients' business journeys. They analyze just under a billion £ of communications spent each year, making them the leading experts in their field. Overview of the role They are seeking a Senior Analyst to support the Director in the technical aspects of analytics projects. You'll be responsible for data processing and partially lead client modelling, analysis, and reporting. 3 best things about the job:

1. Work at the cutting edge of advanced analytics in the media industry.
2. Be part of a close-knit, supportive team that helps you grow.
3. Constantly learn and be challenged in a dynamic environment.

Measures of success: • 3 months: Fully immersed in the team's analytics approaches and worked on your first client project. • 6 months: Completed your first client project end-to-end with support from junior team members. • 12 months: Worked across multiple client projects and took on increasing ownership of project elements. Responsibilities: • Support the Director in technical aspects of projects. • Handle data processing and begin leading client analysis and reporting. • Present confidently to clients, demonstrating an understanding of their business and concerns. • Integrate analytics across the entire client team in the agency. • Coach and develop junior team members to maximize their potential. What you will need: • Experience in Marketing Mix Modelling • Analytical mindset and problem-solving skills • Strong mathematical acumen • Excellent written communication and presentation skills • Ability to prioritize tasks • Familiarity with marketing analytics tools and techniques • Advanced Excel, PowerPoint, and Eviews (or other modelling software) skills • Knowledge of programming languages (e.g., R, Python) is a plus Please apply!